To say that Babak has helped to scale a business is an understatement. When he left Beachbody from his role as SVP, Media and Customer Acquisition, the Company had just eclipsed $1 billion in sales, dramatically up from when he joined 8 years prior when the Company had $100MM in sales. In this most recent role, he headed up management of all offline and online media (over $500MM in total spent over his tenure), built out the teams focused on social media and landing page optimization, and oversaw the telesales team which managed 10 third-party call centers. Previously, he had created the analytics group, who was responsible for delivering actionable insights for a fanatically data-driven company.
Currently, he is building Round Two Partners, a niche consulting firm helping to scale companies with $20MM-$100MM in revenues. Round Two focuses on 3 core areas necessary to growing a performance marketing business: 1) Customer LTV; 2) Brand building; and 3) Operational Excellence. Their list of clients Stitch Fix, Digital Marketer, Natural Health Sherpa, Athletic Greens, ButcherBox, and Revolution Golf, amongst others.
Babak received his MBA from Stanford Business School and his BS in Mathematics from MIT. The bulk of his spare time now is spent with his wife and 2 sons in Los Angeles.