Eric started writing copy when he was 25 — so roughly a thousand years ago. During that millennia, he’s had the good fortune to work with a wide range of incredible brands including, Naked Juice, Atkins, Jenny Craig, Perfect Bar, Core Power Yoga, Noodles & Company, Jack Links Beef Jerky, Jimmy John’s and so many more.
In 2011, he upped the ante in his personal life and started a journey that’s absolutely maximized his diet, fitness, health, wellbeing and longevity. And this has all caused a curiosity: as he looks around at other people, listening to their “try this,” “try that” stories, he wondered, “Where is this confusion coming from? And who, if anyone can fix it?”
The answer to those questions start and end with, the people who make the food.
So now, Eric is combining all that learning and motivation with his marketing chops to help brands differentiate, break through and win at the shelf, all by helping consumers figure out the biggest question in life?
“What the hell am I supposed to eat?”