Jay Faires is the founder of The Wellness Agency (TWA), which is dedicated to helping companies and talent in the global $4.2 trillion wellness economy. The company combines his knowledge and passion around the necessity to push back against the failings of big food, big pharma and western medicine with his ability to spot talent, both in entrepreneurs and creatives at early stages in their career. TWA helps premier wellness brands with marketing stack in the US, second with strategic partnerships and growth capital and third market entry strategy and implementation for Asia with a focus on the fast growing Chinese market. TWA’s team works with clients across CPG, CBD, hospitality and boutique fitness.
Jay previously had a successful career in music as the founder of Mammoth Records, Head of A&R at Atlantic Records, an exec at Disney and President of Music at Lionsgate. He grew up in Tennessee, holds an MBA from Duke’s Fuqua School of Business, and currently spends most of his time between LA and Asia.
Mammoth Ventures (MV) advises around cross border media. With a deep commitment to building deep, long standing relationships across Asia.
Band of Outsiders (BOO) produces content around wellness and music that travels to and from Asia.