Orion Melehan is the co-founder and CEO of LIFEAID Beverage Company, a fast-growing producer of performance beverages. A beverage outsider with a big idea, Orion put his life savings into LIFEAID with his friend and co-founder Dr. Aaron Hinde in 2011 – while the economy was still in crisis. In the eight years since, the two have grown LIFEAID into an international brand using an unconventional route-to-market – selling to non-traditional accounts and leveraging ecommerce via digital marketing. Their products are now sold in tens of thousands of retailers including Whole Foods, Walmart, CVS, Kroger, Safeway, 7-11, Target with distribution to over 22 countries. They have 500,000+ engaged social media followers, and have been featured in the Wall Street Journal, San Jose Mercury News and BevNet. Today LIFEAID is a rising star in the better-for-you food and beverage industry, making the Inc 5000 fastest growing companies in America three years in a row. Ask Orion and he’ll tell you that LIFEAID will continue to disrupt the incumbent sports and energy drink segments with their brand of better-for-you performance beverages.
Orion and his family live in the mountains of Santa Cruz, CA where he was also born and raised. He and his neighbors battled the CZU fire in 2020 that helped save their neighborhood.