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Member Since: 2019


Founder, BrandLYS
Reed is a not-so-overnight serial entrepreneur. Since 2001 he has been in the resort retail space and his current holdings include a liquor store, specialty food shop, and a t-shirt shop all in Snowmass Village, CO. After a few years of investing in others’ dreams, he’s now doubled down on reinvesting in himself and most recently founded BrandLYS, a line of CBD-infused products including LYS Chocolate as well as creams, balms, and suspensions. When he’s not building and creating, you can find him skiing, mountain biking, paddleboarding, or hiking with his dog, Hamilton aka Hammers.