UMZU’s $70M Secret Sauce

Courtesy of Christopher Walker (UMZU) and Darren Crawford (UMZU)

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You’ve probably seen at least one of UMZU’s ad campaigns before, and you may think you know what’s going on but… “Think Again”. 

UMZU’s Co-Founders Chris Walker and Darren Crawford along with their Growth & Data Guru, Robert Walker, joined Lovitch to discuss how they’ve wielded their data and creativity to create some highly successful ads… 

Tune in For: 

  1. UMZU’s Data Attribution Models
  2. Why you should consider server-side tracking 
  3. How UMZU got through the IOS 14/Facebook ad changes
  4. The creative processes at UMZU 
  5. How creating ads modularly can save you time and effort 

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