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Member Since: 2023

Wendi Mathis Held

Owner/President, True Hero Sales
Wendi has been in retail since 1998 at May Company. After 6 years in St Louis, she continued her buying career at Sports Authority in CO. To expand and diversify, she took a position as an independent rep which led to Sales Management and then Product Management at Columbia Sportswear. Together with her husband, she started True Hero in 2010 from their RV. She’s been working with Amazon since 2006 and created a business around managing some of her favorite brands on the platform.