The Anti-Conference
For Scaling Founders
The Anti-Conference For Scaling Founders
- Baja, Mexico
- February 3-6, 2025
- Baja, Mexico
- February 3-6, 2025
As Featured In...
Welcome to the underground haven for founders & CEO’s! This community unites visionaries across industries, offering exclusive events and a deeper, annual membership for nurturing long-term professional and personal growth.
If you are in the pivotal 5-25 million grow & scale phase, if you’ve transitioned from the initial hustle of entrepreneurship to that of strategic leadership, if you want to have good times with other founders, cut lightyears off your learning curve, and grow financially…
Then join us for our sixth trip to the sun-soaked paradise of Baja, Mexico (because it’s just THAT good). We’ve got dibs on a luxury boutique hotel and a swanky beachfront bar & restaurant—just for us. Think mouth-watering food, fantastic music, zero celebrities, and content & conversations with real folks doing real business.
One of the most respected clinicians and educators in the fields of functional medicine and ancestral health
Attorney & Entrepreneur
CEO of San Francisco Crossfit
THE FLAGSHIP
YOUR PORTAL TO NEXT LEVEL GROWTH
Our flagship events are a chance to break out of your shell, supercharge your network, hit that pressure release valve, and return home recharged with some actionable takeaways from 20+ content sessions and countless life-altering convos. There will be ~100 guests at this Cabo Flagship, including both Members and newcomers.
You’ll be surrounded by:
- Like-minded peers who genuinely understand your journey
- Content & conversations that will cut lightyears off of your business growth
- Support & energy to carry out your lofty ambitions
But space is extremely limited:
We launched this event exclusively to our Members in April ‘24, and are thrilled to report they have already snatched up over half of the available tickets.
The remaining spots have now been opened to the Non-Members. Demand is high, with over half of the tickets already spoken for and the remaining spots are going fast. We STRONGLY suggest you take action to avoid a most severe case of FOMO.
THE PEER GROUP YOU'VE BEEN SEARCHING FOR
A glimpse into the peer group you will meet – real folks on their own version of a similar path.
The reason we attend social gatherings is to hang out with friends and make new connections. To ease your curiosity, here’s a sneak peek of a few of the confirmed attendees you will meet in Baja. They come from various walks of life and industries, but have common threads. Collectively, they have seen it all, and they’re ready to share their knowledge with you!
Mike Burbank
Managing Director, The Burbank Group
Mike Burbank, CFP, CIMA, is the Founder of The Burbank Group and a Managing Director and Private Wealth Advisor with Morgan Stanley’s Private Wealth Management division. With nearly 40 years of experience as an investor, financial planner, and trusted advisor to founders and their families, Mike leads his team with expertise and dedication.
Aleric Heck
Founder & CEO, AdOutreach
Amy Killen
Founder & CEO, Human Optimization Project
Dr. Amy Killen is a leading anti-aging and regenerative physician. After seven years as a board-certified emergency physician, she transitioned into longevity medicine to offer alternatives to traditional aging. An international speaker, entrepreneur, and clinical practice owner, Dr. Killen combines stem cell therapies with energy-based treatments to optimize skin, hair, and sexual health.
Ashish Tulsian
Co-Founder & CEO, Restroworks
Ashish Tulsian is the Co-founder and CEO of Restroworks, a global restaurant technology platform serving over 20,000 restaurants in 50 countries. A seasoned technologist and entrepreneur, he previously ran a telecom company before transitioning into restaurant tech. Ashish is responsible for driving product vision, sales strategy, and team building at Restroworks, which helps streamline restaurant operations with cloud-based solutions for major brands like Taco Bell, Subway, and Carl’s Jr.
Miranda Lievers
Co-Founder, Thinkific
Miranda Lievers, Co-Founder & former COO of Thinkific, has helped over 50,000 entrepreneurs and small businesses grow while educating more than 100 million students around the globe. In 2021, she and her team took Thinkific public with a market cap over $1B+, at the same time earning multiple awards including Great Place to Work and Canada’s Most Admired Corporate Cultures.
Nate Spees
CEO, Grizzly
Nate has spent the past decade delivering creative ideas and strategic solutions to leading startups, Fortune 500 companies, and non-profits. As the CEO of Grizzly, he has led brand and marketing strategies for major organizations such as Microsoft, WeWork, and Marriott. He is also the Co-Founder and Former Host of CreativeMornings San Diego and the Chairman of the San Diego Creative Foundation, contributing to the city’s creative community through his leadership and vision.
Jacquie Fler-Pressey
VP of Business Operations, ConData
Andrew Cariboni
Co-Founder & COO, Unbound Merino
Andrew Cariboni is the co-founder and COO of Unbound Merino, a travel apparel company known for its high-performance Merino wool clothing designed to help travelers pack less and experience more. Since launching in 2016, Andrew and his team have focused on creating versatile, minimalist apparel that combines style with practicality, making it ideal for frequent travelers and adventurers.
Doug Brackmann
Founder, Driven
Dr. Doug Brackmann is a psychologist with dual Ph.D.s in Clinical Psychology and Organizational Business Psychology. Through a blend of mindfulness, neuroscience, and self-psychology theory, Dr. Brackmann has worked with CEOs, entrepreneurs, athletes, and other top performers to overcome anxiety, addiction, and self-sabotage. With over 15 years of experience, he now focuses on expanding his teachings, helping driven individuals master their gifts and achieve personal fulfillment.
Koshal Latifzai
Co-Founder, Rocky Mountain Regenerative Medicine
Dr. Khoshal Latifzai is a Board-Certified Emergency Medicine physician, trained at Dartmouth and Yale. He specializes in advanced non-surgical orthopedics and regenerative medicine, working with professional athletes, including the Denver Broncos. With expertise in nutrition, hormone replacement, and stem cell therapy, Dr. Latifzai focuses on improving patient quality of life through cutting-edge, minimally invasive treatments.
Shawna Davis
Founder & CEO, Your Daily
Shawna is a wellness advocate and expert in helping women heal from burnout and autoimmune conditions holistically. After spending years battling her own health challenges and putting multiple autoimmune diseases into remission naturally, Shawna now empowers high-achieving women to restore their health. With a background in branding, marketing, and digital product building, she leverages her personal journey to guide others toward holistic wellness and recovery.
Dale Schober
Founder & CEO, Radventures
As the Founder & CEO of Radventures, a top-rated adventure tour operator in the Canadian Rockies, Dale has transformed a passion for adventure travel into a thriving business. Starting in 2020 with a single van and a bold vision, Radventures has since grown into a multi-seven-figure business with a team of 25. Recognized by TripAdvisor and the Alberta Business Awards, Dale continues to push the boundaries of adventure tourism while welcoming explorers from around the globe.
Brooke Cornetet
CEO, Greenhouse Fabrics
Brooke is the 4th generation in her family’s textile business. After earning a degree from High Point University and an MBA from Southern Methodist University, she took over the company, focusing on culture, technology, and systems. She also launched Anna Elisabeth, a textile brand for interior designers, and is testing another concept set to launch in 2024.
Alan Morte
President, Three Ventures Technology
Alan Morte is the President and Principal Consultant of Three Ventures Technology, Inc. With over 15 years of experience, he leads a team that helps lead generation and ecommerce organizations identify, acquire, and retain their most valuable customers. Alan specializes in data architecture, cloud solutions, technical marketing, and performance measurement. He is also an invited member of the Forbes Agency Council and frequently speaks at industry events.
Melanie Balke
Founder & CEO, The Email Marketers
Melanie was born in Germany, where she started her career in marketing consulting. After stumbling into a start-up project, she fell in love with the fast-paced, young company world. Later, when she moved to LA, she joined one of the first – if not the first – furniture e-commerce brands, Apt2B. After a few years of in-house and agency experience for e-commerce brands as well as the Head of Email Marketing for LA’s fastest-growing agency, Melanie founded her own Email Marketing Agency.
Doug Pohl
Founder & CEO, HealthTech Content
Doug Pohl specializes in creating powerful messaging and content strategies that bridge the gap between healthcare brands and their audience. With a focus on understanding how people feel about their challenges, Doug helps brands connect deeply with their customers to drive engagement and results. His expertise has supported companies like Johnson & Johnson, DePuy Synthes, and AMN Healthcare to stand out in competitive markets and achieve significant growth.
OUT OF ~100 GUESTS IN CABO
65%
Founders of 7-9 Figure B2C Businesses selling physical products, software, and services. Giving a shit about your customers is a must.
25%
Founders of 7-9 Figure B2B Businesses providing digital marketing, branding, and growth services. AKA unbeatable marketing and strategy from people who are just as pumped about your brand as you are.
10%
Investors & Mentors in search of new business opportunities and promising minds.
THE RECIPE FOR SUCCESS
Our guestlist is a highly-curated melting pot of brands, services, investors, mentors, thought leaders and up-and-comers. This special stew will catalyze growth and leave you filled to the brim with the energy, support, and relationships needed to carry out your lofty ambitions.
NO PITCHING ALLOWED!
This event is your safe, pitch-free place to grow. No one’s gonna ask you to sign up or buy anything. The person you sit next to at lunch won’t try to recruit you or give you the hard sell.
Along with never being pitched and never being asked to open your wallet… this also means that all your other inhabitants are more comfortable kicking back and getting real here than anywhere else.
What Really Makes This Event Different?
The curation is real, the community is inviting, and the attention to detail is unmatched
All attendees are pre-vetted over a 45 minute interview call.
Things we don’t give a damn about:
✖️ How much money you make
✖️ If you are considered “a big deal”
✖️ Who you know
Now here is what we DO care about:
✔️ You’re a nice person—we’re from small towns and we’re pretty good at reading people
✔️ You’re a “giver,” not a “taker”
✔️ You have useful business skills… You know what you’re doing
✔️ You LOVE who you’re selling to… We call it the “Give a Shit” factor
✔️ You aren’t scamming people or doing anything unethical
✔️ You’re fun, easy to talk to, and self-reliant
Founder, U.S. and World Green Building Councils
15 Billion Square Feet of Green Buildings in Over 100 Countries
Went from Health Blogger to 8-Figure Skin Care Business
Featured Content: Peer-to-Peer Education
Our education is tailored to you, featuring real founders sharing raw, relevant insights you won’t find on YouTube. We DO NOT use paid speakers or allow any sales kickbacks – just pure, raw, unbiased sessions from the school of hard knocks leaving you armed with an arsenal of ideas and action steps proven to be effective in the real world.
Here’s a peek at just a few of the 18+ content sessions we will have in Cabo:
Unlocking Your Potential: Mindset & Communication w/ Elliot Roe & Samm Hunter
Elliot Roe and Samm Hunter will explore how mindset and communication can unlock your potential and help achieve peak performance in both personal and professional areas.
Creating Growth Marketing Opportunities w/ AI w/John Hall
John Hall will share how to create growth marketing opportunities using AI while maintaining customer trust—boosting sales, traffic, and credibility in your industry.
Broke, Busted, and Disgusted: Fixing Founder Burnout w/ Gretchen Leslie
Gretchen Leslie dives deep into the root cause of burnout and shares real challenges and tactical exercises to help you break the cycle and see real wins by next week.
THE PEOPLE
EVERYONE HERE HAS SOMETHING TO TEACH, AND SOMETHING TO LEARN
There are zero invisible dividing lines at Baby Bathwater happenings. Everyone here is personally invited. Everyone pays to attend. And everyone shares incredible value.
Hang out, ask questions, and have a drink with your fellow attendees (drinks are on us).
We don’t have paid “guru” speakers. We have generous content providers who are here to learn as much as they are here to teach. Who knows — we just might call on you to be on a panel or share your content after you successfully interview with us.
You’ll leave this event armed with an arsenal of ideas and action steps proven to be effective in the real world.
Cheers to making new connections that last a lifetime…
Acclaimed Documentary Filmmaker & first person to monetize without using traditional distribution channels
Activities: Choose Your Own Adventure
At our events, we’re all about giving you options galore! Craving some action? Head out on a private boat tour to see Cabo’s iconic arches up close, take a gander at the marine life with guided snorkeling, or even team up with some new friends to find the “golden ducky” in our annual treasure hunt competition!
And for those who more lean towards zen, start your day in the ocean breeze with morning yoga and massage.
Unlike other events, we do not have a strict schedule you must follow. This is YOUR entrepreneurial adventure, tailored to mix business with pleasure, all on your own terms.
Arches Tours
Snorkeling
Whale Watching
SUP
Massage
Yoga
THE ENTERTAINMENT
A SHOT OF SOUL
Life is way too short for just learning stuff… so we’re cutting loose with live music across multiple genres every night.
But we’re not talking about just any lineup. We’re bringing in the very best—artists who’ve rocked stages from Red Rocks to Madison Square Garden. And the best part? They’re all here exclusively for us, ready to turn beachfront vibes into unforgettable, intimate concerts each night of our event. These aren’t just performances; they’re immersive experiences, with artists who have been curated to join us not only as entertainers, but as true participants throughout the entire experience.
YOUR TICKET INCLUDES:
- Participation In The Event
- Top-Notch Accommodations
- Incredible Food
- Unlimited Beverages
- World Renowned Musical Entertainment
- Stimulating Content
- Access To All Activities and Wellness Offerings
Apply Now
THE PEER GROUP YOU'VE BEEN SEARCHING FOR (CONT'D...)
A glimpse into the peer group you will meet – Collectively, they have seen it all, and they’re ready to share their knowledge with you!
Matthew Barnes
Founder, Proteus Digital Lab
Matt is a guru in conversion rate optimization and analytics, with over a decade of ecommerce experience. He has spearheaded teams that have driven tens of millions in conversion wins for major online retailers. Beyond his professional life, Matthew is a local food advocate, an avid rock climber, a parkour enthusiast, and a budding fencer. He’s always eager to learn new skills and exchange knowledge.
Emily Blain
CEO, Wellnesse | Co-Founder, Byrd Tool Experts
Emily runs a product-based D2C company (Wellnesse) as CEO and co-owns another (Byrd Tool Experts). She has 4 children that keep her busy, and she loves ultrarunning.
Mac Lackey
Founder, Exit DNA and Owner, Algeciras CF (A Professional Soccer Team in Spain)
Mac Lackey is a serial entrepreneur that has successfully started, scaled, and sold six companies, with multiple eight-figure exists. With a proven system, he shares valuable insights on preparing for exits while scaling for personal freedom and success.
Petra Furst
CEO, Soulmate Coaching LTD
Petra is the founder of Soulmate Coaching and Publishing LTD, one of Germany’s leading coaching companies for women. A former physicist, she pivoted her career in 2009 to launch four successful companies focused on personal growth and high performance. Petra is also a licensed NLP trainer, hypnotherapist, and author, dedicated to empowering others. She recently won the Global Startup Award for “Freedompreneur / Digital Nomad” for Austria.
Lucy Simkins
Founder & CEO, English with Lucy
Lucy Simkins is the creator of English with Lucy, one of the world’s largest ESL YouTube channels, with over 10 million subscribers. The channel has helped hundreds of millions of English learners improve their language skills. She and her husband, Will, run the business from their home in the English countryside, where they also create and sell online English courses.
David Roberts
Co-Founder, BrocElite
David Roberts is the co-founder of BrocElite – the only stabilized sulforaphane supplement on the market. Before BrocElite, he co-founded the gut supplement RESTORE.
Ben Katzaman
Founder, Sculpted Peaks
Dan Roitman
Managing Partner, MindFinity LLC | CEO, Growth Harmony
Kevin Ellis
Founder, Bone Coach
Kevin Ellis is a corporate wellness speaker and health coach, known for delivering engaging talks on optimizing sleep, managing stress, and improving bone and gut health. He has worked with diverse organizations to reduce healthcare costs, boost productivity, and create healthier workforces. Kevin also provides private health coaching for busy executives.
Cynthia Thurlow
Founder, Cynthia Thurlow LLC
Cynthia Thurlow, a nurse practitioner and women’s health exper with a viral TEDx Talk, developed a transformative intermittent fasting plan after experiencing perimenopause. Her approach helped her boost energy, reduce cravings, and improve glucose levels, and she’s since guided thousands of women through her unique program.
Eric Sklar
Founder & CEO, Fume
Eric Sklar is currently the CEO of fume, a vertically integrated cannabis company based in Napa, Ca which he founded in 2017. Among the companies he previously founded are Burrito Brothers in Washington DC and Alpha Omega Winery in Rutherford, CA. He has degrees from UC Berkeley, The London School of Economics and Georgetown University, where he also taught classes on entrepreneurship.
Laurel Rundle
Founder & CEO, Aha! Marketing
Laurel Rundle’s expertise lies in understanding the dynamics of consumer-brand interactions that lead to increased loyalty and sales. As the founder and CEO of Aha! Marketing, a prominent consumer engagement and sampling firm, she is driven by the goal of generating long-term value for brands by connecting them with potential customers who may not have otherwise made a purchase.
Answers to All Your Questions Right Here
Before the event, all attendees will receive access to the Baby Bathwater event app, which includes the full event schedule and all important details.
Here’s a quick overview to help you plan your time with us in Mexico:
Day 1: Arrival in Cabo
We’ll provide transportation on Monday, February 3rd from Los Cabos International Airport (SJD) to the venue between 12PM and 5PM local Cabo time, making your arrival as seamless as possible. Things officially kick off at 2PM. Please note that you will not be allowed to check in to your room before 3PM but we will have drinks and snacks available in the meantime.
Days 2 & 3: Fun in the Sun
Each day is jam packed with activities! We’ll have morning wellness, a full day of engaging content sessions, and water recreation activities throughout the day. You’ll have time to unwind on the beach in between sessions and meals, and we’ll end each day with dinner, live music, and good times.
Day 4: Departure Day
On our final day, brunch will be available throughout the morning/afternoon, and shuttles to the airport will run at 8AM, 10AM, 12PM, and 2PM. The event officially concludes at 2PM on Thursday, February 6th.
In order to take advantage of Baby Bathwater provided airport transportation, you will need to arrive at Los Cabos International Airport (SJD) between 12PM – 5PM local Cabo time on Monday, February 3rd.
Please note that there are two airports in Cabo, and Baby Bathwater will only be providing transportation from SJD.
Your registration includes:
- Participation in the event
- Shared accommodations
- Incredible food
- Unlimited Beverages (No bar tabs!)
- World renowned musical entertainment
- Stimulating content
- Access to all activities and wellness offerings
Click HERE to review our event cancellation policy.
When you attend your first Baby Bathwater event it is a first date of sorts… Only after getting to know each other over four or five days can we decide if we’re a good match for each other for the longer term.
Just know that at our events, you will never be pitched and we will never ask you to open your wallet. Period.
After our events we review any new folks that we may want to invite into our core membership community. This includes getting feedback from our members, team, event staff, bartenders, and service staff.
If after the event you feel like you have “finally found your people”, and we believe that you are also “our kind of people”…. then we may invite you to join our year-long membership community.
Any new addition is an integral part of Baby Bathwater Institute’s tradition – Mixing Business With Pleasure like no other group!
You’ll finally have friends who understand you: Let’s be real, being an entrepreneur can be a lonely journey. But at Baby Bathwater, you’ll be surrounded by a bunch of other weirdos who get you, and have experience navigating similar issues in business and life.
You’ll get access to brilliant minds: Ever get stuck on a problem for hours, days, or even weeks? With Baby Bathwater, you’ll have access to some of the brightest entrepreneurs and business owners who have already been through it. Just ask a question and they’ll share their wisdom.
You’ll be part of a community that actually cares: No fake smiles or forced conversations here. The Baby Bathwater crew genuinely cares about each other’s success, and they’re not afraid to show it. If you need help with anything, just say the word and they’ll come running.
You’ll have more fun than you ever thought possible: Baby Bathwater isn’t your typical stuffy networking event. With events on an Island, in the mountains, heli-skiing, and river rafting, you’ll have a blast while building valuable relationships. And who knows, you might even meet your future business partner, best friend, or significant other. Anything is possible at The Baby Bathwater Institute.
We understand that being an entrepreneur can be a lonely journey, which is why we’ve created a community that emphasizes authentic connections and emotional support. At Baby Bathwater, you’ll be surrounded by like-minded individuals who share your experiences and challenges. Through our events and ongoing membership community, you’ll form friendships and connections that provide the understanding, empathy, and encouragement you need to thrive.
The ideal fit for the Baby Bathwater community is a company founder with a success story built on following their instincts, grit, and creativity. They come from various backgrounds and financial levels of success, and typically have a business ranging from 7 to 9 figures. These individuals didn’t necessarily follow traditional career paths, often facing doubts from others, but have proven their resilience and passion for creating. They value genuine connections and understand that status games don’t lead to happiness. With a thirst for life and a commitment to enjoying the journey, our members embrace the entrepreneurial roller coaster and prioritize support, camaraderie, and good times within the Baby Bathwater community.
2nd Degree BJJ Black Belt & US Army veteran
Took Beach Body from $100 million to $1 billion
Has been featured on numerous media outlets such as Dr. Oz, Bloomberg, WSJ, Entrepreneur, and Women's Health
