Courtesy of Andy Fosset [GMB], Joe Kensett [SV Marketing], Tony Kasandrinos [Kasandrinos Olive Oil], and Wendi Mathis Held [True Hero Sales]
In October of 2023 Andy, Joe, Tony, and Wendi sat down with Baby Bathwater Members to discuss how to approach Black Friday deals and their pros and cons.
Tune in for:
- Why you shouldn’t feel obligated to participate in BF sales
- How to leverage your BF traffic
- Why you should keep the offer simple and transparent
- How to create enticing offers without compromising your brand identity
- What strategies make the most sense for your product/brand
- Where to start with Post-Black Friday strategy
- Alternative strategies for the year’s biggest “Unsubscribe Day”
- And more…
Click Here to Download the Transcript of this Training
More About Andy
A lifelong martial artist and former schoolteacher, Andy Fossett is deeply concerned with autonomy and fitness education. As CEO of GMB Fitness, he’s dedicated to providing an open, accessible culture for both clients and staff to enjoy exploring more of what they’re truly capable of. And truly awful “humor,” the less said about which, the better.
More About Joe
Joe is the co-founder of SV Marketing, an agency that works with just 50 clients to purposely keep the personal and boutique feel yet deliver on a mass scale.
They are specialists within paid media, websites and sales psychology. They primarily help brands/companies take a larger percentage of their audience to sale than anyone else through their “ecosystem” approach.
SV also own 3 different brands where they take their marketing expertise to building their own brand.
More About Tony
Tony is a native of Rochester, New York, but spent a good portion of his childhood in his father’s village in Niata, Greece. Tony joined the Marine Corps in 1997 and retired from active duty in 2019. Tony currently lives close to family in Santa Rosa Beach, FL and is the CEO of Kasandrinos International.
More About Wendi
Wendi has been in retail since 1998 at May Company. After 6 years in St Louis, she continued her buying career at Sports Authority in CO. To expand and diversify, she took a position as an independent rep which led to Sales Management and then Product Management at Columbia Sportswear. Together with her husband, she started True Hero in 2010 from their RV. She’s been working with Amazon since 2006 and created a business around managing some of her favorite brands on the platform.
