Courtesy of Kristen Graham Brown [Hoot Design Company]
Put on your headphones and download the workbook below! This isn’t your average branding workshop. In just one hour, you’ll dive deep into the heart of what makes your brand tick. No fluff, no jargon – just straight talk and actionable insights to help you stand out in a crowded market. Whether you’re just starting out or looking to redefine your established brand, this workshop will give you the tools to articulate what you stand for and why it matters. You’ll walk away with a clear, powerful Brand Heart that will guide your decisions, inspire your team, and resonate with your audience…
Tune in For:
- Why both clarity and emotion are crucial in branding (2:01)
- How to use your brand to build your culture by getting clear on your Vision, Purpose, and Values (4:08)
- The What: How to build a Vision that drives your business forward and motivates your employees (12:56)
- The Why: How a well-defined Purpose can become a force that inspires loyalty, guides decision-making, and differentiates your brand in a crowded market (22:34)
- The How: How proprietary and authentic Values guide behavior, align your team, and create a framework for accountability (29:20)
- Applying your Values in daily operations: management, evaluation, and building cohesion (37:09)
Click Here to Download the Brand Being Workbook
Click Here to View Kristen’s Slides
Click Here to Download the Transcript
More About Kristen:
Kristen Graham Brown founded Hoot 14 years ago, building it into a culture-driven branding agency with impact. Her team of ten works with brands like Dropbox, Bowery, and Massican, reshaping how they’re seen – and how they see themselves.
Hoot isn’t just about logos and color palettes. It’s about empowering disruptors to move culture forward. Hoot turns brand potential into cultural influence.
The result? Brands that don’t just look good, but stand for something. Brands that shift perspectives and drive change.
