Courtesy of Kristen Graham Brown [Hoot Design Company], Re Perez [Branding for the People], Steve Maly [Maly Marketing], and Jenny Thompson [On3rd Strategic Consulting]
Top companies recognize the importance of building a brand. It’s why they’re using their brand to dominate the market. Now, more than ever, branding is so much more than logos and websites — it’s about creating Brand Value. In this panel discussion, we will have a conversation about the 5 rules for building Brand Value so that you can amplify your marketing spend and optimize your marketing dollars.
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Tune In For:
- Thoughts on How and Where to Take a Stand in Today’s Divisive Climate (4:21)
- Rule 1: Play the Long Game – How to balance long and short term brand strategy (8:28)
- Rule 2: Build a Personal Brand – Why building and maintaining a personal brand is key in driving connection, desire, and conversion for your business. (14:32)
- Rule 3: Identifying a Brand Etiquette- Why and How to Identify who you are and who you’re for (28:17)
- Rule 4: Foster the Internal Brand – How your brand can serve as a backbone for your team and beyond (32:33)
- Rule 5: Be Authentic – Why authenticity matters and what can happen when it goes wrong (36:00)
- Where to start or how to pivot with your company and personal brand (45:12)
Click here to View or Download Resources from this Session
More About Jenny
In 1996, Jenny joined the team at Agora Inc. where she began her career with the company at The Oxford Club. In her first year there, she tripled profits. On the heels of that success, the owners asked her to take over the fledgling health business. After just 10 months in that role, she increased the bottom line 500%.
Over the next 2 decades, Jenny introduced over a dozen newsletters, launched 4 supplement lines, and acquired a skincare company. At its peak, her business marketed 18 newsletters, more than 70 dietary supplements, and 8 skincare products to more than 1.2 million customers and prospects around the world, averaging 18% growth annually during her tenure.
In 2016, with the business projected to hit $70 million, Jenny made the decision to let the next generation take over and go out on her own. She spent a few years trying to make the gig, dating, and sharing apps safer and more equitable by creating SafetyPIN, a digital trust badge. Lacking the growth necessary and funding required, Jenny dissolved the company in 2022.
Moving away from her brief stint in the world of tech and venture, Jenny resumed her consulting career focusing on helping companies break out of ruts, identify what is holding them back, and build strategies and teams to get them growing again. Her unique process – and style – are detailed in The 3-Day Business Cleanse: How to Get the Sh*t Out of Your Business and Get Things Moving Again.
More About Kristen
Kristen Graham Brown founded Hoot 14 years ago, building it into a culture-driven branding agency with impact. Her team of ten works with brands like Dropbox, Bowery, and Massican, reshaping how they’re seen – and how they see themselves.
Hoot isn’t just about logos and color palettes. It’s about empowering disruptors to move culture forward. Hoot turns brand potential into cultural influence.
The result? Brands that don’t just look good, but stand for something. Brands that shift perspectives and drive change.
More About Re
Re (pronounced “Ree” ) is a former Fortune 500 Brand Consultant turned Investor, Entrepreneur, Keynote Speaker, and CEO of Branding For The People. Re is also the author of Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand.
Re’s storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, Siegel+Gale, and TMP Worldwide, where he gained invaluable experience consulting to AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox.
As a speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: Baby Bathwater, CADRECon, EO’s Global Leadership Conference, Infusionsoft’s ICON and PartnerCon, SellerCon, Traffic & Conversion Summit, Ontrapalooza, Social Media Week Austin, and Thrive: Make Money Matter (to name a few). He has been interviewed on several entrepreneurial Podcasts and is a faculty teacher for Growth Institute.
More About Steve
Steve Maly is the Founder and Chief Activist of Maly Marketing. Steve has an extensive background in marketing, media buying, and training.
A firm belief in the power of education in all forms has led to his emphasis on education-based marketing. He has worked with clients in over 42 different industries, with governmental clients all over the US and has lead training programs from coast to coast.
