Courtesy of Alex Makarski [ClickMakers]
In June of 2024, Alex Makarski taught us all about finding new ways to advertise beyond the usual suspects like Google, Facebook, and TikTok. He covered the perks of using lesser-known networks like Reddit and Rumble and explained why it’s vital to keep experimenting due to the big ad networks’ tendency to change their rules. Alex also revealed some unconventional and cost-effective methods for finding and utilizing email advertising…
Tune in For:
- How Everything Can Be an Ad Network (4:36)
- 11 Reasons to Look Beyond Google and Facebook (18:16)
- The Data Dog – Different Frameworks for Using AI and Data Feedback Loops in Ad Campaigns (27:38)
- Why You Should Look Into Reddit and Rumble (31:24)
- 4 Approaches to Buying Email Traffic (38:18)
- Resources for Finding and Approaching List Owners to Suit Your Needs (47:59)
Click Here to View/Download the Transcript
More About Alex:
Alex Makarski is an Engineer-turned-marketer, founder of clickmakers.io, and co-founder of measurebit.com. Alex has been working with big data since before there was a name for it, consulting for brands like McDonald’s, P&G, and Siemens. He has served as CTO or CMO (full-time or fractional) on the executive teams of several technology companies. Now – certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt – Alex and his team have managed millions of dollars in monthly ad spend for organizations ranging from open source software to lead generation, and from digital products to ecom.
