Courtesy of Claire Winlsow [Best Practice Media]
Join Claire for a complete behind-the-curtain look at what is working (and what isn’t) for her clients — and how marketers will often manipulate statistics to make themselves look good at the expense of your time and revenue.
The problem with digital marketing is that every digital marketer is … a marketer. Learn how to attribute performance in a world where everyone is looking out for themselves and their own numbers.
Tune in For:
- An Intro to Attribution Models (3:57)
- How Digital Marketing Agencies Manipulate Reports to Make Themselves Look Good (6:25)
- 3 Ways Digital Agencies Charge Clients and Why All 3 Are Shady (23:05)
- A Brief History of Facebook Ads and Why We’re All Fucked (39:11)
- What To Do about Facebook Ads Now That We’re All Fucked (50:21)
- What To Do About Sales/Leads in General Now That We’re All Fucked (60:11)
Click Here to View Claire’s List of Questions To Ask Your Digital Marketing Agency
More About Claire:
Claire Winslow is the CEO and Senior Strategist at Best Practice Media, which she founded in 2015 when Facebook ads were barely a thing. She has since grown her agency into a full-service digital marketing powerhouse, working with clients in a variety of niches, including fast-casual restaurants, banking, high-ticket coaching, CPG, functional healthcare, and e-commerce. She has an MBA from the University of Texas and a brick on their wall of fame. She lives in Morrison, Colorado, with her house-husband and legacy Baby Bathwater member Mike Brown.
