Courtesy of Christopher Walker (UMZU) and Darren Crawford (UMZU)
Click Here to Listen to this Training
You’ve probably seen at least one of UMZU’s ad campaigns before, and you may think you know what’s going on but… “Think Again”.
UMZU’s Co-Founders Chris Walker and Darren Crawford along with their Growth & Data Guru, Robert Walker, joined Lovitch to discuss how they’ve wielded their data and creativity to create some highly successful ads…
Tune in For:
- UMZU’s Data Attribution Models
- Why you should consider server-side tracking
- How UMZU got through the IOS 14/Facebook ad changes
- The creative processes at UMZU
- How creating ads modularly can save you time and effort
Click Here to Access the Resources from this Training
More About Darren
Darren has an eclectic background… in his 25+ years he’s been a bowling center proprietor, a restauranteur, a convenience store owner, a corporate account rep at Dell, a technical sales rep in the then-nascent cloud computing space and now an e-commerce entrepreneur in the health & wellness space. In all his years the one thing he’s learned is he will always have more to learn. He loves connecting on business, operations, marketing and beer.
More About Chris
Christopher Walker is co-founder and CEO of UMZU®, a natural products company based in Boulder, CO that focuses on helping people regain their health by overcoming micronutrient deficiencies and their resulting hormonal health problems. He is the author of The Thermo Diet and enjoys snowboarding.
