Melanie Balke Archives - Baby Bathwater Institute

Melanie Balke

Melanie Balke is the founder and CEO of The Email Marketers, an outsourced retention team for e-commerce brands with $2 million or more in revenue. The Email Marketers helps brands increase their customer lifetime value and build a community of raving fans through email marketing, SMS marketing, subscriptions, memberships, and other retention tactics. Melanie started The Email Marketers because she felt the agency world was fundamentally broken. Disillusioned by the "churn and burn" mentality, Melanie vowed never to work for an agency again until she unintentionally started her own. By specializing in a highly niche service, The Email Marketers can provide the highest quality execution. Their motto is "Reputation over profits." Their vision: To be the Ogilvy of retention marketing. Before Melanie started The Email Marketers, she was the Head of Email Marketing for one of LA's fastest-growing agencies and the first marketing hire for Apt2B (acquired), as well as a marketing consultant for conglomerate brands such as Mercedes-Benz and SMART before that. As an avid writer & speaker you can find Melanie speaking at Traffic & Conversion, DC Bangkok, AdWorld, Affiliate Summit, Mailcon, and featured in publications such as Business Insider. Melanie is passionate about entrepreneurship, customer acquisition and retention - specifically email and SMS marketing - sustainability, foreign cultures, pasta, and - most of all - surfing. She's also the CEO of Dad Jokes Notable Clients: Forbes, Beatbox, Outer Furniture ($50m in Series B funding), Thrasio, Open Store, Almond Cow, Bud.com
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Brand on the Bottle – The Missing Ingredient in Your Email and SMS Marketing

Brand on the Bottle: The Missing Ingredient in Your Email and SMS Marketing A Message from the email marketing wizard behind Forbes, Beatbox, Outer Furniture and... Read more.

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Brand on the Bottle – The Missing Ingredient in Your Email and SMS Marketing

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