A few gems that have come out of the Baby Bathwater Members book club recently
Hope your mind’s hungry, cause this one’s a brain food buffet...
Hint: Click on each cover to view the book on Amazon
High on Business: The Life, Times, and Lessons of a Serial Entrepreneur
A fantastic book of entrepreneurial mistakes and lessons learned and written by Alan Newman, who co-founded Seventh Generation Inc. in 1988 (later sold for $700 MILLION), and also co-founded Magic Hat Brewing Company in 1994 serving as CEO before leaving in 2010….
Lovitch and Hollis somehow got to know Alan over lots of drinks and he has become their unofficial and unpaid “mentor.” They think his book is the best business book they have ever read… take that as you will…
The Persuasion Code: How Neuromarketing can help you persuade anyone, anywhere, anytime
This book is supercharged with crazy interesting lessons on brain science… Even better, if you make it past page 114, you’ll uncover the REAL gold in this book that you need to see — the actionable, science-backed marketing nuggets that you can actually apply to your businesses.
We somehow convinced the author, Patrick Renvoise, to join our book club discussion so our members could pick the brain of a man who understands the primal brain on another level.
Patrick knows what it takes to pique your customers interest and persuade them to buy through the application of “neuromarketing”!
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
This book is loaded with nuggets of gold. Our members did a deep dive on how to use “Signalling” to increase customer acquisition, customer loyalty, obliterate competition and collapse the quantum wave in their favor. The book is also heavy on why we should let go of logic so we can generate powerful ideas, solve problems creatively, and successfully influence the world around us.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Range: Why Generalists Triumph in a Specialized World
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Traction: Get a Grip On Your Business
Are you running your business, or is it running you? This book has been a game changer for a number of Baby Bathwater members. It’s great for scaling teams and folks who struggle with operations and company structure (operating structure, not legal). The Entrepreneurial Operating system is a sort of guiding framework from the book that can be implemented into your business.
The Road Less Stupid: Advice from the Chairman of the Board
This one was recommended by a few of our members….because smart people do dumb things. This one’s all about the exercise of thinking time, which is asking yourself questions in a certain way so you can solve problems in your life and your business faster.
Contagious: Why Things Catch On
Pre-Suasion - A Revolutionary Way to Influence and Persuade
We’re fascinated with persuasion tactics in this group. Hell, we even have a member that’s a former DEA agent and one of the nation’s most recognizable experts on the topics of applied persuasion, human influence, and cults… This book, Pre-Suasion, has been brought up a number of times in this group. It explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
We first heard about this book from BBW member Juliet Starrett. It’s an unorthodox approach to marketing, which will redefine how your company views traditional marketing activities like brand building, demand generation and PR. While most B2B startups obsess over scalability and tracking, Drift takes a different approach. The book contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you’re looking for inspiration and come back to it over time. You’ll discover not only Drift’s abnormal approach, but also hear never-before-told stories and learn how to implement Drift’s marketing plays into your own marketing strategy.