Recommended Reading

A few gems that have come out of the Baby Bathwater Members book club recently

Hope your mind’s hungry, cause this one’s a brain food buffet...

Hint: Click on each cover to view the book on Amazon

High on Business: The Life, Times, and Lessons of a Serial Entrepreneur

A fantastic book of entrepreneurial mistakes and lessons learned and written by Alan Newman, who co-founded Seventh Generation Inc. in 1988 (later sold for $700 MILLION), and also co-founded Magic Hat Brewing Company in 1994 serving as CEO before leaving in 2010….

Lovitch and Hollis somehow got to know Alan over lots of drinks and he has become their unofficial and unpaid “mentor.” They think his book is the best business book they have ever read… take that as you will…

The Persuasion Code: How Neuromarketing can help you persuade anyone, anywhere, anytime

This book is supercharged with crazy interesting lessons on brain science… Even better, if you make it past page 114, you’ll uncover the REAL gold in this book that you need to see — the actionable, science-backed marketing nuggets that you can actually apply to your businesses.

We somehow convinced the author, Patrick Renvoise, to join our book club discussion so our members could pick the brain of a man who understands the primal brain on another level.

Patrick knows what it takes to pique your customers interest and persuade them to buy through the application of “neuromarketing”!

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

This book is loaded with nuggets of gold. Our members did a deep dive on how to use “Signalling” to increase customer acquisition, customer loyalty, obliterate competition and collapse the quantum wave in their favor. The book is also heavy on why we should let go of logic so we can generate powerful ideas, solve problems creatively, and successfully influence the world around us.

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Our members voted to read this for our first book club, and it did NOT disappoint. We even wrangled one of the authors, Chris Lochhead, into joining our group discussion to talk about what it takes to be a category king! “Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.”

Range: Why Generalists Triumph in a Specialized World

This book came in a close 2nd in our members book club. It makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. People who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

This is another book that was recommended heavily in the group. It’s written by a physicist and entrepreneur, and reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Relentless: From Good to Great to Unstoppable

This one’s a favorite in the group. It talks about figuring out why you do things that empower you, and to use that as a source of energy, showing you how to be relentless and achieve whatever you desire.

Traction: Get a Grip On Your Business

Are you running your business, or is it running you? This book has been a game changer for a number of Baby Bathwater members. It’s great for scaling teams and folks who struggle with operations and company structure (operating structure, not legal). The Entrepreneurial Operating system is a sort of guiding framework from the book that can be implemented into your business.

The Road Less Stupid: Advice from the Chairman of the Board

This one was recommended by a few of our members….because smart people do dumb things. This one’s all about the exercise of thinking time, which is asking yourself questions in a certain way so you can solve problems in your life and your business faster.

Contagious: Why Things Catch On

BBW member Maegan Scarlett recommended this book to us during a virtual content session she did on “Using Psychographics to Model Your Direct to Consumer Business”. She reminded us that people don’t give a f*ck about your product. People don’t listen to advertisements. They listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? For these answers and more, Maegan recommends you read Contagious – a book that reveals the secret science behind word-of-mouth and social transmission and lays out six basic principles to drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Pre-Suasion - A Revolutionary Way to Influence and Persuade

We’re fascinated with persuasion tactics in this group. Hell, we even have a member that’s a former DEA agent and one of the nation’s most recognizable experts on the topics of applied persuasion, human influence, and cults… This book, Pre-Suasion, has been brought up a number of times in this group. It explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

We first heard about this book from BBW member Juliet Starrett. It’s an unorthodox approach to marketing, which will redefine how your company views traditional marketing activities like brand building, demand generation and PR. While most B2B startups obsess over scalability and tracking, Drift takes a different approach. The book contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you’re looking for inspiration and come back to it over time. You’ll discover not only Drift’s abnormal approach, but also hear never-before-told stories and learn how to implement Drift’s marketing plays into your own marketing strategy.

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