Some literary gems that we recommend you check out...
Hope your mind’s hungry, cause this one’s a brain food buffet...
Hint: Click on each cover to view the book on Amazon
Delusions of Brandeur
If you’re a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won’t be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business.
The Power of a Positive No
This book is one of Hollis’ favorites… It outlines the power of the word “no” in our day-to-day lives and how we can use it in the most constructive way possible.
It will show you how to assert and defend your key interests; how to make your “no” firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to “yes”. In the end, it will help you get not just to any “yes” but to the right “yes”, the one that truly serves your interests.
Pity the Reader: On Writing with Style
A close look at how Vonnegut approaches writing. This book is full of heart, and not only shows a great way to write… but also a great way to think. In addition, you can get some insight into how the folks at BBW think, as Vonnegut is one of our biggest influences on how to look at the monkeys 😉
Status Games: Why We Play and How to Stop
The best book on why you can NOT, NOT play status games. Refreshingly based on science and unapologetic in its conclusions. Learn how you must “one up” to get serotonin and how this leads to all of mammalian evolution. Then, learn how not to play junk status games while gaining status by actually creating value.
Thinking in Bets
This book is a refreshing take on decision making. Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it’s difficult to say “I’m not sure” in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don’t always lead to great outcomes and bad decisions don’t always lead to bad outcomes.
This book was recommended by BBW members Steve Maly and Mikal Abdullah. The two said it has helped give them some great actionable insights into how to run their businesses.
The book outlines a behavioral approach serial entrepreneur Mike Michalowicz has developed to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
The Narrow Road: A Brief Guide to the Getting of Money
This book shows readers exactly what it takes to start a business and make it successful… Unlike other books of its kind, this one has a spin of dry wit and tongue-in-cheek humor to it that is right up our alley.
Felix Dennis offers a pithy guide for readers to attempt what he calls “the getting of money-regardless of the consequences”. A few of the eighty-eight tips in this book include:
– Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing.
– If you are unwilling to fail, sometimes publicly and even catastrophically, you will never be rich.
– You will never get rich working for your boss
Technology is moving faster than ever… And those who can get a grasp on future trends now will have a significant advantage in the years to come.
This book provides an optimistic road map for the future, showing how the coming changes in our lives – from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture – can be understood as the result of a few long-term, accelerating forces. Kevin Kelly both describes these deep trends – interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning – and demonstrates how they overlap and are codependent on one another.
The Book of the SubGenius
What began as a couple of post-hippie era pamphlets has helped spread the face of “Bob” everywhere… It is a religious parody mixed and mashed with wonderfully absurd conspiracy theories (way before they became all the rage).
It is a book Lovitch recommends everyone reads at least once in their lifetime.
The Laws of Human Nature
This book highlights how we are truly social animals… showing us how our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, this book teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people’s masks, and how to resist conformity to develop your singular sense of purpose.
A Beautiful Constraint
This book was originally recommended to us by BBW member Mike Le. He said this book has been a key tool in helping use constraints to actually unlock creativity…
It is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today – lack of time, money, resources, attention, know-how – and see in them the opportunity for transformation of oneself and one’s organization’s fortunes.
Not Fade Away: A Short Life Well Lived
With unflinching candor and even surprising humor, this book finds meaning and solace when confronting mortality. Celebrating life as it dares to stare down death, this story addresses universal hopes and fears, and redefines the quietly heroic tasks of seeking clarity in the midst of pain, of breaking through to personal faith, and of achieving peace after bold and sincere questioning.
The Medici Effect
This came out of a convo between two members who explained THIS effect as being why they will be a part of BBW forever…
This book shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.
High on Business: The Life, Times, and Lessons of a Serial Entrepreneur
A fantastic book of entrepreneurial mistakes and lessons learned and written by Alan Newman, who co-founded Seventh Generation Inc. in 1988 (later sold for $700 MILLION), and also co-founded Magic Hat Brewing Company in 1994 serving as CEO before leaving in 2010…
Lovitch and Hollis somehow got to know Alan over lots of drinks and he has become their unofficial and unpaid “mentor.” They think his book is the best business book they have ever read… take that as you will…
The Persuasion Code: How Neuromarketing can help you persuade anyone, anywhere, anytime
This book is supercharged with crazy interesting lessons on brain science… Even better, if you make it past page 114, you’ll uncover the REAL gold in this book that you need to see — the actionable, science-backed marketing nuggets that you can actually apply to your businesses.
We somehow convinced the author, Patrick Renvoise, to join our book club discussion so our members could pick the brain of a man who understands the primal brain on another level.
Patrick knows what it takes to pique your customers interest and persuade them to buy through the application of “neuromarketing”!
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
This book is loaded with nuggets of gold. Our members did a deep dive on how to use “Signalling” to increase customer acquisition, customer loyalty, obliterate competition and collapse the quantum wave in their favor. The book is also heavy on why we should let go of logic so we can generate powerful ideas, solve problems creatively, and successfully influence the world around us.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Range: Why Generalists Triumph in a Specialized World
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Traction: Get a Grip On Your Business
Are you running your business, or is it running you? This book has been a game changer for a number of Baby Bathwater members. It’s great for scaling teams and folks who struggle with operations and company structure (operating structure, not legal). The Entrepreneurial Operating system is a sort of guiding framework from the book that can be implemented into your business.
The Road Less Stupid: Advice from the Chairman of the Board
This one was recommended by a few of our members….because smart people do dumb things. This one’s all about the exercise of thinking time, which is asking yourself questions in a certain way so you can solve problems in your life and your business faster.
Contagious: Why Things Catch On
Pre-Suasion - A Revolutionary Way to Influence and Persuade
We’re fascinated with persuasion tactics in this group. Hell, we even have a member that’s a former DEA agent and one of the nation’s most recognizable experts on the topics of applied persuasion, human influence, and cults… This book, Pre-Suasion, has been brought up a number of times in this group. It explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
We first heard about this book from BBW member Juliet Starrett. It’s an unorthodox approach to marketing, which will redefine how your company views traditional marketing activities like brand building, demand generation and PR. While most B2B startups obsess over scalability and tracking, Drift takes a different approach. The book contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you’re looking for inspiration and come back to it over time. You’ll discover not only Drift’s abnormal approach, but also hear never-before-told stories and learn how to implement Drift’s marketing plays into your own marketing strategy.