How to Compel People to Buy by Pushing Their Buttons
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Courtesy of Parris Lampropoulos This covers 11 copywriting schemas that “push people’s buttons”.
How to Be Funny (Even If You’re Not)
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Courtesy of Lianna Patch (Punchline Conversion Copywriting) WHY humor affects us, WHERE to use humor to best effect, and HOW to punch up your copy line by line.