How to Compel People to Buy by Pushing Their Buttons

Courtesy of Parris Lampropoulos This covers 11 copywriting schemas that “push people’s buttons”.
How to Be Funny (Even If You’re Not)

Courtesy of Lianna Patch (Punchline Conversion Copywriting) WHY humor affects us, WHERE to use humor to best effect, and HOW to punch up your copy line by line.