Matthew Barnes Archives - Baby Bathwater Institute

Matthew Barnes

Matthew Barnes, founder of Proteus Digital Lab, is a conversion rate optimization and analytics guru specializing in scaling DTC businesses to their next level. With more than 15 years of eCommerce experience, he has built and led multidisciplinary teams to 100s of millions of dollars in conversion wins for some of the largest online retailers in the country (Allbirds, Burt's Bees, and Moosejaw Mountaineering, to name a few). Matthew is also a huge local food advocate, avid rock climber, a practitioner of parkour, and has just started fencing. If you have a cool skill, let’s swap!

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The Pro’s Guide to Mastering the Art of the Discount

The Pro’s Guide to Mastering the Art of the Discount A master recipe from over $200 million dollars in conversion testing By Matthew Barnes| March 29, 2024 Fa... Read more.

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The Pro’s Guide to Mastering the Art of the Discount

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