Dan Flaherty is the founder of Mountain West Consulting, Inc., where he helps small and mid-sized businesses scale by improving sales enablement, leadership, and company valuation. A former GE financial auditor, P&L business leader, and global sales executive, Dan brings a rare blend of finance, sales, and operational expertise to drive meaningful, measurable growth for the organizations he supports.
The Anti-Conference
For Scaling Founders
The Anti-Conference For Scaling Founders
- Baja, Mexico
- March 2-5, 2026
- Baja, Mexico
- March 2-5, 2026
As Featured In...
Welcome to the underground haven for founders & CEO’s! This community unites visionaries across industries, offering exclusive events and a deeper, annual membership for nurturing long-term professional and personal growth.
If you are in the pivotal 5-25 million grow & scale phase, if you’ve transitioned from the initial hustle of entrepreneurship to that of strategic leadership, if you want to have good times with other founders, cut lightyears off your learning curve, and grow financially…
Then join us in the sun-soaked paradise of Baja, Mexico. We’ve got dibs on a luxury boutique hotel and a swanky beachfront bar & restaurant—just for us. Think mouth-watering food, fantastic music, zero celebrities, and content & conversations with real folks doing real business.
“I’m the guy that hates masterminds…I swore them off as not my scene, and didn’t like the vibe & being constantly pitched. I was really resistant to coming here...but this is hands down the best event of any kind that I’ve ever been to. The food, the people, the content…my head is about to explode with all the ideas I have. I’m a convert.”
One of the most respected clinicians and educators in the fields of functional medicine and ancestral health
“I was worried before I came to this conference that it would be a bro-fest, but I have been so pleasantly surprised. Not only at the sheer number of women, but at the quality of those women. Every single one that I have met is a badass in her own right. So many people who are amazing at what they do and who are also totally willing to say what they’re not good at - and that is so refreshing.”
Attorney & Entrepreneur
CEO of San Francisco Crossfit
THE FLAGSHIP
YOUR PORTAL TO NEXT LEVEL GROWTH
Our flagship events are a chance to break out of your shell, supercharge your network, hit that pressure release valve, and return home recharged with some actionable takeaways from 18+ content sessions and countless life-altering convos. There will be ~100 guests at this Cabo Flagship, including both Members and newcomers.
You’ll be surrounded by:
- Like-minded peers who genuinely understand your journey
- Content & conversations that will cut lightyears off of your business growth
- Support & energy to carry out your lofty ambitions
But space is extremely limited:
We launched this event exclusively to our Members in April ‘24, and are thrilled to report they have already snatched up over half of the available tickets.
The remaining spots have now been opened to the Non-Members. Demand is high, with over half of the tickets already spoken for and the remaining spots are going fast. We STRONGLY suggest you take action to avoid a most severe case of FOMO.
"It’s the most direct way to get where I want to go. I can keep going to these traditional conferences and try to learn specific stuff or I can just go directly to Baby Bathwater and be with people that have done what I want to do and connect with them and learn directly from them. Just ask them ‘hey this is where I'm at, I want to do this, how do I do that’ and they'll tell me in like three seconds."
"I had high expectations and they've been blown out of the water. If you’re lucky enough to get asked or invited…give them your money before they figure out you probably shouldn’t be there, because that’s how I feel. So if you have the chance, get the application form done, show up, ask lots of questions, be a good person and things will happen.
“Never could I have ever imagined that doing business with people could be THIS fun. Yes, you'll get tremendous value professionally, but the people you meet - that's the gold."
FEATURED SPEAKERS: PEER-TO-PEER EDUCATION
Our education is tailored to you.
We don’t do stale, recycled business advice. Every content session is led by real founders, sharing what’s working now. No fluff, no filler, no thinly veiled sales pitches. Because every attendee is personally invited and fully invested, we tailor the content to who’s in the room. That means every session is relevant, unfiltered, and packed with practical insights from people in the trenches.
Here’s a peek at the 18+ content sessions we will have in Cabo:
MAC LACKEY
Founder, ExitDNA
Mac Lackey is an entrepreneur who has started, built and sold six companies while traveling the world with his family, moving abroad and being home for dinner almost every night. Mac served most recently as Founder of KYCK (acquired by NBC Sports), Mountain Khakis (acquired by Remington), InternetSoccer Network (acquired by News Corp SKY), and various other ventures.
TOM FEIFFER
Founder, Oxycell
Tom Feiffer is the founder of Oxycell, a hyperbaric oxygen chamber brand that has become an industry leader in less than 18 months. With a strong background in advertising, coding and systems architecture, Tom has applied over 20 years of experience and “connecting the dots” to build a true AI first company that is positioned for exponential future growth and valuation.
DAN FLAHERTY
Founder, Mountain West Consulting
MICHAEL JORDAN
Founding Partner, BAD Marketing
Michael Jordan is a leading Amazon expert and Founding Partner at BAD Marketing, a 200+ person marketing agency where he built and scaled the agency’s Amazon & Walmart Departments. BAD manages over $300M in annual Amazon revenue and oversees $2M+ per month in ad spend. Michael specializes in full-service Amazon growth – PPC, content, product launches, and growth strategies for 7–9 figure brands as well as Agency growth and operations.
THOMAS VLASSEMAN
Founder, Digital Leverage
Thomas Vlasseman is the Founder & CEO of Digital Leverage, a ghostwriting agency helping founders and executive teams build meaningful audiences on X and LinkedIn. His team crafts original, insight-driven content for billionaires, high-growth founders, and large media brands. Belgian-American by background, Thomas specializes in long-term brand-building partnerships rooted in clarity, voice, and strategic storytelling.
TIGHE BURKE
Founder, srch partners
Tighe Burke is the Founder of srch partners, a boutique executive search firm specializing in recruiting top-tier executive leaders for profitable, fast-growing companies. Having recruited leaders for Andrew Wilkinson, Codie Sanchez and Sam Parr, he is known for his highly targeted, research-driven approach that helps companies secure killer leadership.
CARTER JENSEN
Director, Curriculum & AI Innovation
The Uncommon Business
Carter Jensen is the Director of AI Innovation and Curriculum at The Uncommon Business, where he helps companies gain competitive advantage through AI. With experience leading AI transformation at General Mills and driving digital innovation for brands like Nike, Anheuser-Busch, and Google, Carter focuses on cutting through hype to deliver practical, results-driven AI strategies that create real business impact.
RACHEL WOODS
CEO, DiviUp Agency
Rachel Woods is the founder of The AI Exchange and a leading voice in AI Operations. With 7+ years of AI experience (including at Facebook), she helps agencies and B2B service providers streamline operations and scale using AI. Her trainings have reached 5,000+ professionals, and her content has attracted 250K+ followers across social platforms.
JAY BERARD
Founder & CEO, Jagger Search
Jay Berard is the founder and CEO of Jagger Search, a modern executive search firm trusted by fast-growing startups and category leaders worldwide. With over a decade of experience and more than 2,500 successful placements, Jay brings a candid, no-fluff approach to hiring—helping founders cut through noise, spot true A-Players, and build winning leadership teams.
JEFF BURNINGHAM
Co-Founder & Chairman, Peak Capital Partners
CHRIS DAIGLE
Co-Founder & CEO, ChiefAIOfficer.com
Chris Daigle is the co-founder of Chief AI Officer, where he helps executive teams deploy practical, business-first AI strategies. Through his 1-Day Executive AI Immersion, Chris equips leaders to drive adoption, boost efficiency, and position their companies as AI front-runners. He specializes in enabling results-focused transformation for SMBs and mid-market firms.
HART WILLIAMS
Founder & CEO, Cloud Capital
NIRAJ SHAH
Founder & Managing Director, DKZ Equity
Niraj Shah is a 5x founder, investor, and advisor with deep experience across the M&A landscape. Through his firm, DKZ Equity, he helps business owners sell their companies for maximum value—with less stress and the right buyers. A veteran of over 50 advisory roles, Niraj specializes in exits, growth strategy, and creating businesses built for lasting freedom.
DAN HINCKLEY
Board Member & Co-Founder, Go Fish Digital
With nearly two decades of experience in SEO, technical web development, and digital strategy, Dan Hinckley has helped brands like GEICO, Airbnb, Marriott, and The New York Times drive measurable growth. He develops scalable marketing tools powered by AI, automation, and search data, and frequently shares insights on AI-driven SEO workflows and the future of search.
TAYLOR FRAME
Co-Owner & Chief Revenue Officer, Best Practice Media
Taylor Frame is the co-owner and Chief Revenue Officer of Best Practice Media, a digital growth agency. With 20+ years of experience, he’s closed millions in revenue across SaaS, physical products, and services. Taylor is passionate about helping entrepreneurs scale smart, bringing a proven track record of driving growth from early-stage startups to enterprise clients.
GRETCHEN LESLIE & DAN MCGAW
Founder of The Wolf and Company
Founder of McGaw.io & UTM.io
No More ‘Vibes’: Smarter Hiring with AI
In this tactical, behind-the-scenes chat, Dan McGaw sits down with Gretchen Leslie to show how his team is using AI (specifically custom GPTs) to overhaul every step of the hiring process. We’re talking job descriptions, candidate screening, red flag detection, and even removing bias from interviews… Without losing the human touch.
MARCEL PETITPAS
Founder of Parakeeto
How To Unf*ck The Data In Your Business And Use It To Make More Money
As the Founder of Parakeeto, Marcel helps service businesses get a grip on their profitability, even when their data is messy, incomplete, or kind of a disaster. In this session, he’ll walk through the real-world framework his team uses to turn chaotic numbers into clear decisions, without obsessing over spreadsheet perfection.
MATTHEW BARNES & SETH CONGER
Founder of Proteus Digital Lab
COO of Vibility & Freedom Practice Coach
EOS is for Toddlers: It’s Time to Take Off Your Training Wheels
In this candid session, Matthew Barnes and Seth Conger unpack where the EOS framework starts to break down as your company scales. Built for early-stage chaos, EOS often struggles under the weight of more complex, maturing businesses… and if you’ve started to feel that friction, you’re not alone.
OUT OF ~100 GUESTS IN CABO
65%
Founders of 7-9 Figure B2C Businesses selling physical products, software, and services. Giving a shit about your customers is a must.
25%
Founders of 7-9 Figure B2B Businesses providing digital marketing, branding, and growth services. AKA unbeatable marketing and strategy from people who are just as pumped about your brand as you are.
10%
Investors & Mentors in search of new business opportunities and promising minds.
THE RECIPE FOR SUCCESS
Our guestlist is a highly-curated melting pot of brands, services, investors, mentors, thought leaders and up-and-comers. This special stew will catalyze growth and leave you filled to the brim with the energy, support, and relationships needed to carry out your lofty ambitions.
NO PITCHING ALLOWED!
This event is your safe, pitch-free place to grow. No one’s gonna ask you to sign up or buy anything. The person you sit next to at lunch won’t try to recruit you or give you the hard sell.
Along with never being pitched and never being asked to open your wallet… this also means that all your other inhabitants are more comfortable kicking back and getting real here than anywhere else.
What Really Makes This Event Different?
The curation is real, the community is inviting, and the attention to detail is unmatched
All attendees are pre-vetted over a 45 minute interview call.
Things we don’t give a damn about:
✖️ How much money you make
✖️ If you are considered “a big deal”
✖️ Who you know
Now here is what we DO care about:
✔️ You’re a nice person—we’re from small towns and we’re pretty good at reading people
✔️ You’re a “giver,” not a “taker”
✔️ You have useful business skills… You know what you’re doing
✔️ You LOVE who you’re selling to… We call it the “Give a Shit” factor
✔️ You aren’t scamming people or doing anything unethical
✔️ You’re fun, easy to talk to, and self-reliant
“I’ve been in business for over three decades and started six organizations in health and sustainability. We’ve run dozens of events and I’ve participated in hundreds, including some very high end masterminds. I must say that my experience with Baby Bathwater stands at the top: not only do I love the other members, the hosts, the venues and the food, but it rocks my soul, boosts my spirit and teaches me high ROI business processes and methods.”
Founder, U.S. and World Green Building Councils
15 Billion Square Feet of Green Buildings in Over 100 Countries
"It is like nothing I have ever attended or been a part of. An amazing life changing experience. There were over 100 entrepreneurs who gathered to share, learn, have fun and engage. The BBW Crew provided the best food, drink, music and venue. I am so thankful for the friends I met and the knowledge I gained. It is truly special."
Featured Content: Peer-to-Peer Education
Our education is tailored to you, featuring real founders sharing raw, relevant insights you won’t find on YouTube. We DO NOT use paid speakers or allow any sales kickbacks – just pure, raw, unbiased sessions from the school of hard knocks leaving you armed with an arsenal of ideas and action steps proven to be effective in the real world.
Here’s a peek at just a few of the 18+ content sessions we will have in Cabo:
Actionable Strategies—How to Build a Kick Ass Brand
w/ Kevin Dahlstrom, Founder, Camp 4 Ventures
Branding isn’t just logos and taglines—it’s how you connect with people on a deeper level. Kevin will break down strategies to create a brand that stands out, engages audiences, and drives sales, using a real-world case study. Walk away with actionable tips to make your brand unforgettable in today’s cluttered world.
The Future of Community—Trends, Wins, and AI
w/ Gina Bianchini, Founder, Mighty Networks
From AI to advanced digital tools, the way we engage with communities is evolving fast. Gina will share insights on the future of community building, how to harness AI for deeper connections, and practical advice for entrepreneurs looking to maximize the networks they’re part of.
How to Retarget Your Leads Across Every Major Platform
w/ Aleric Heck, Founder, AdOutreach
Many marketers overlook the hidden potential of their retargeting list, leaving valuable leads untapped. In this session, Aleric Heck will show you how to supercharge your conversions and boost your return on ad spend (ROAS) with his Omnipresent Retargeting Strategy.
More Sessions to be announced...
We tailor these sessions to the needs of our attendees.
“I conservatively think my return on investment so far is no less than 40X. The worry I had was, ‘Damn I'm old. What will I possibly be able to share with these crazy, smart, young people?’ But when I am watching the sunrise on Friday morning with new friends for life I am passionate about, I knew it was the first day of the rest of my life. The people, the food, the resort, the content, the growth, the MUSIC. Damn, I wish I was back there…”
“It saves you like TEN YEARS of networking being a part of this thing."
Went from Health Blogger to 8-Figure Skin Care Business
THE PEOPLE
EVERYONE HERE HAS SOMETHING TO TEACH, AND SOMETHING TO LEARN
There are zero invisible dividing lines at Baby Bathwater happenings. Everyone here is personally invited. Everyone pays to attend. And everyone shares incredible value.
Hang out, ask questions, and have a drink with your fellow attendees (drinks are on us).
We don’t have paid “guru” speakers. We have generous content providers who are here to learn as much as they are here to teach. Who knows — we just might call on you to be on a panel or share your content after you successfully interview with us.
You’ll leave this event armed with an arsenal of ideas and action steps proven to be effective in the real world.
Cheers to making new connections that last a lifetime…
“BBW was easily the best mastermind and networking event that we have ever attended. The fact that everyone in attendance was so heavily vetted and verified by the BBW curators made the event far more productive and enjoyable. We didn’t have to worry about anyone trying to sell us on something, or waste our time with self-serving agendas. The collective brain power and creativity of the attendees allowed us to learn some great things, and most importantly, make incredible connections that have already taken our business to the next level. BBW is a home run both personally and professionally.”
“It's gold wrapped in gold, wrapped in humor, wrapped in gold. This is so fun and so valuable.”
“Full of dangerous animals who are at the top of their game. Intimidating at times, profoundly helpful, and refreshingly weird. I came away from the last member’s event with a simple tactic that boosted our monthly revenue and transformed the experience of our users. Not bad for a whiskey fueled weekend!”
Acclaimed Documentary Filmmaker & first person to monetize without using traditional distribution channels
Activities: Choose Your Own Adventure
At our events, we’re all about giving you options galore! Craving some action? Head out on a private boat tour to see Cabo’s iconic arches up close, take a gander at the marine life with guided snorkeling, or even team up with some new friends to find the “golden ducky” in our annual treasure hunt competition!
And for those who more lean towards zen, start your day in the ocean breeze with morning yoga and massage.
Unlike other events, we do not have a strict schedule you must follow. This is YOUR entrepreneurial adventure, tailored to mix business with pleasure, all on your own terms.
Arches Tours
Snorkeling
Whale Watching
Stand Up Paddleboarding
Massage
Yoga
THE ENTERTAINMENT
A SHOT OF SOUL
Life is way too short for just learning stuff… so we’re cutting loose with live music across multiple genres every night.
But we’re not talking about just any lineup. We’re bringing in the very best—artists who’ve rocked stages from Red Rocks to Madison Square Garden. And the best part? They’re all here exclusively for us, ready to turn beachfront vibes into unforgettable, intimate concerts each night of our event. These aren’t just performances; they’re immersive experiences, with artists who have been curated to join us not only as entertainers, but as true participants throughout the entire experience.
Fruition
Portland-based Fruition blends Americana, folk, rock, and soul into a sound that’s both unique and uplifting. Their music takes listeners on a journey—one that began with busking in Oregon and led to major stages like Red Rocks, Bonnaroo, and Telluride Bluegrass, captivating audiences every step of the way.
Lyle Divinsky
Lyle spent over five years making his living in NYC subways, singing underground by day and above ground by night. His journey took him to some of the biggest stages in the country, including Red Rocks and Madison Square Garden, sharing the stage with legends like Vulfpeck, Warren Haynes, and Medeski Martin & Wood.
Los Hijos Del Trópico
Los Hijos del Trópico brings Baja’s vibrant musical soul to life! This electrifying fusion band from Todos Santos blends Latin rhythms and global grooves with unstoppable energy. More than just a band, they’re an experience—a reflection of this magical place and the perfect soundtrack for our tropical adventure.
"We can't afford NOT to be a part of it. We've never been part of a business community where people go out of their way to help for no reason at all...and our business has skyrocketed as a result of this group. Key hires, marketing, partnerships, brand vision...it's an invaluable wealth of knowledge and support."
“You literally have a direct line to figuring out exactly the steps you need to take to reach the goals that you're trying to create in your business.”
YOUR TICKET INCLUDES:
- Participation In The Event
- Airport Transportation
- Top-Notch Accommodations
- Incredible Food
- Unlimited Beverages
- World Renowned Musical Entertainment
- Stimulating Content
- Access To All Activities and Wellness Offerings
- Professional Headshots
“Paleovalley has nearly quintupled in revenue since the first BBW I attended. Most of that is directly related to the relationships I made there.”
"Check this out if you seek experiences that are the highest quality on every level: People, location, hotel, event staff, content, food, drinks. They think of everything and then some. I just experienced the highest concentration of people who love life as much as I do."
APPLY NOW
“This is where I take my business to the next level. It’s an environment where there are people who are committed to your success and helping you get where you need to go and are willing to share their resources… I know that whatever I need, somebody knows somebody and they’re willing to share. It’s worth its weight in gold!”
“I feel like 10 years from now I'm going to look back at where I am, both personally and financially, and be able to draw a straight line from the day I joined BBW to where I am then.”
THE PEER GROUP YOU'VE BEEN SEARCHING FOR
A glimpse into the peer group you will meet – real folks on their own version of a similar path.
The reason we attend social gatherings is to hang out with friends and make new connections. To ease your curiosity, here’s a sneak peek of a few of the confirmed attendees you will meet in Baja. They come from various walks of life and industries, but have common threads. Collectively, they have seen it all, and they’re ready to share their knowledge with you!
Dr. Bryce Appelbaum
Founder of MyVisionFirst and ScreenFit
Dr. Bryce Appelbaum is a leader in neuro-optometry, specializing in rewiring the eye-brain connection to aid concussion recovery, overcome visual developmental delays, and enhance sports performance. Featured in USA Today, CBS, NBC, and The New York Times Magazine, he’s a sought-after speaker and media guest, driven to change the way the world understands and harnesses vision.
Eric Sklar
Founder & CEO, Fume
Eric Sklar is currently the CEO of Fume, a vertically integrated cannabis company based in Napa, Ca which he founded in 2017. Among the companies he previously founded are Burrito Brothers in Washington DC and Alpha Omega Winery in Rutherford, CA. He has degrees from UC Berkeley, The London School of Economics and Georgetown University, where he also taught classes on entrepreneurship.
Melanie Balke
Founder & CEO, The Email Marketers
Melanie was born in Germany, where she started her career in marketing consulting. After stumbling into a start-up project, she fell in love with the fast-paced, young company world. Later, when she moved to LA, she joined one of the first – if not the first – furniture e-commerce brands, Apt2B. After a few years of in-house and agency experience for e-commerce brands as well as the Head of Email Marketing for LA’s fastest-growing agency, Melanie founded her own Email Marketing Agency.
Jon Bowerman
Founder & COO, Stealth Consulting
Jon Bowerman is the Founder of Stealth Consulting, a company that focuses on hands-on, entrepreneurial guidance for overcoming marketing, business, and growth challenges. Specializing in architecting ROI machines, businesses can feed investment and expect a predictable return. Jon’s mission is to make a positive impact on the stressful lives of enterpreneurs.
Beth Snyder
Founder, Hemlock
Beth Snyder is a serial entrepreneur and founder of over four brands, known for her expertise in leveraging lifetime value to build thriving e-commerce businesses. Motivated by learning and creative problem-solving, she loves applying fresh ideas, refining processes, and collaborating with sharp, innovative teams to create highly designed products that resonate with customers.
David Gottfried
Founder, U.S. and World Green Building Councils
David Gottfried is a pioneer of the global green building movement and founder of the world’s largest sustainable building NGOs. A seasoned executive, author, and keynote speaker in 15+ countries, he has advised 100+ leading companies and governments on regenerative strategy, blending innovation, leadership, and a passion for creating lasting impact for the planet and its people.
Matt Barnes
Founder, Proteus Digital Lab
Katrina Hutchinson-O’Neill
Founder, Join Talent
Katrina Hutchinson-O’Neill is a powerhouse in talent acquisition. Her forward-thinking approach has rocketed her company to impressive growth in just a few years. In 2023, Join Talent was listed as the 11th fastest-growing company in Europe and the number 1 fastest-growing company in the UK.
Nayte Carrick
Co-Founder at KenMed Surgical
Nayte Carrick is a Co-Founder of KenMed Surgical, Central Florida’s largest distributor of refurbished surgical equipment. Their mission is to provide top-quality, patient-ready equipment at exceptional value to some of the largest hospital groups, university health systems, and ASC groups. With a focus on kaizen principles and startup agility, they have become a trusted partner for Materials Managers who appreciate our competitive prices and outstanding service.
Elliot Roe
Founder, Primed Mind
Elliot Roe is a world-renowned Mindset and Performance Coach, helping elite professionals unlock peak performance. His clients include athletes, Olympians, UFC champions, Hollywood actors, Wall Street traders, and entrepreneurs. Using hypnotherapy, mindset training, and high-performance strategies, he helps individuals eliminate mental roadblocks. Elliot is also the host of The A-Game Advantage Podcast and co-founder of the Primed Mind coaching app.
Dr. Susie Carder
Founder, susiecarder.com
Dr. Susie Carder is a self-made millionaire, profit coach, and fractional COO who helps entrepreneurs scale with precision and purpose. With a Ph.D. in Business and Finance and two decades of experience building ten multimillion-dollar companies, she’s guided leaders at brands like Disney, Verizon, and L’Oréal while empowering others to create freedom, impact, and lasting success.
Dominic Wells
Founder, Onfolio
Dominic Wells is the CEO and Founder of Onfolio Holdings Inc., where he specializes in acquiring, growing, and operating profitable online businesses. With a track record of scaling content-based companies and boosting profits fast, Dominic and his team bring cross-channel expertise to optimize operations, respect founder legacies, and turn proven businesses into sustainable, scalable ventures.
Brooke Cornetet
CEO, Greenhouse Fabrics
Brooke is the 4th generation in her family’s textile business. After earning a degree from High Point University and an MBA from Southern Methodist University, she took over the company, focusing on culture, technology, and systems. She also launched Anna Elisabeth, a textile brand for interior designers, and is testing another concept set to launch in 2024.
Alan Morte
President, Three Ventures Technology
Alan Morte is the President and Principal Consultant of Three Ventures Technology, Inc. With over 15 years of experience, he leads a team that helps lead generation and ecommerce organizations identify, acquire, and retain their most valuable customers. Alan specializes in data architecture, cloud solutions, technical marketing, and performance measurement. He is also an invited member of the Forbes Agency Council and frequently speaks at industry events.
Melanie Balke
Founder & CEO, The Email Marketers
Melanie was born in Germany, where she started her career in marketing consulting. After stumbling into a start-up project, she fell in love with the fast-paced, young company world. Later, when she moved to LA, she joined one of the first – if not the first – furniture e-commerce brands, Apt2B. After a few years of in-house and agency experience for e-commerce brands as well as the Head of Email Marketing for LA’s fastest-growing agency, Melanie founded her own Email Marketing Agency.
Doug Pohl
Founder & CEO, HealthTech Content
Doug Pohl specializes in creating powerful messaging and content strategies that bridge the gap between healthcare brands and their audience. With a focus on understanding how people feel about their challenges, Doug helps brands connect deeply with their customers to drive engagement and results. His expertise has supported companies like Johnson & Johnson, DePuy Synthes, and AMN Healthcare to stand out in competitive markets and achieve significant growth.
"We can't afford NOT to be a part of it. We've never been part of a business community where people go out of their way to help for no reason at all...and our business has skyrocketed as a result of this group. Key hires, marketing, partnerships, brand vision...it's an invaluable wealth of knowledge and support."
“You literally have a direct line to figuring out exactly the steps you need to take to reach the goals that you're trying to create in your business.”
THE PEER GROUP YOU'VE BEEN SEARCHING FOR (CONT'D...)
A glimpse into the peer group you will meet – Collectively, they have seen it all, and they’re ready to share their knowledge with you!
Matthew Barnes
Founder, Proteus Digital Lab
Matt is a guru in conversion rate optimization and analytics, with over a decade of ecommerce experience. He has spearheaded teams that have driven tens of millions in conversion wins for major online retailers. Beyond his professional life, Matthew is a local food advocate, an avid rock climber, a parkour enthusiast, and a budding fencer. He’s always eager to learn new skills and exchange knowledge.
Emily Blain
CEO, Wellnesse | Co-Founder, Byrd Tool Experts
Emily runs a product-based D2C company (Wellnesse) as CEO and co-owns another (Byrd Tool Experts). She has 4 children that keep her busy, and she loves ultrarunning.
Mac Lackey
Founder, Exit DNA and Owner, Algeciras CF (A Professional Soccer Team in Spain)
Mac Lackey is a serial entrepreneur that has successfully started, scaled, and sold six companies, with multiple eight-figure exists. With a proven system, he shares valuable insights on preparing for exits while scaling for personal freedom and success.
Petra Fuerst
CEO, Soulmate Coaching LTD
Petra is the founder of Soulmate Coaching and Publishing LTD, one of Germany’s leading coaching companies for women. A former physicist, she pivoted her career in 2009 to launch four successful companies focused on personal growth and high performance. Petra is also a licensed NLP trainer, hypnotherapist, and author, dedicated to empowering others. She recently won the Global Startup Award for “Freedompreneur / Digital Nomad” for Austria.
Lucy Simkins
Founder & CEO, English with Lucy
Lucy Simkins is the creator of English with Lucy, one of the world’s largest ESL YouTube channels, with over 10 million subscribers. The channel has helped hundreds of millions of English learners improve their language skills. She and her husband, Will, run the business from their home in the English countryside, where they also create and sell online English courses.
David Roberts
Co-Founder, BrocElite
David Roberts is the co-founder of BrocElite – the only stabilized sulforaphane supplement on the market. Before BrocElite, he co-founded the gut supplement RESTORE.
Ben Katzaman
Founder, Sculpted Peaks
Dan Roitman
Managing Partner, MindFinity LLC | CEO, Growth Harmony
Kevin Ellis
Founder, Bone Coach
Kevin Ellis is a corporate wellness speaker and health coach, known for delivering engaging talks on optimizing sleep, managing stress, and improving bone and gut health. He has worked with diverse organizations to reduce healthcare costs, boost productivity, and create healthier workforces. Kevin also provides private health coaching for busy executives.
Cynthia Thurlow
Founder, Cynthia Thurlow LLC
Cynthia Thurlow, a nurse practitioner and women’s health exper with a viral TEDx Talk, developed a transformative intermittent fasting plan after experiencing perimenopause. Her approach helped her boost energy, reduce cravings, and improve glucose levels, and she’s since guided thousands of women through her unique program.
Eric Sklar
Founder & CEO, Fume
Eric Sklar is currently the CEO of fume, a vertically integrated cannabis company based in Napa, Ca which he founded in 2017. Among the companies he previously founded are Burrito Brothers in Washington DC and Alpha Omega Winery in Rutherford, CA. He has degrees from UC Berkeley, The London School of Economics and Georgetown University, where he also taught classes on entrepreneurship.
Laurel Rundle
Founder & CEO, Aha! Marketing
Laurel Rundle’s expertise lies in understanding the dynamics of consumer-brand interactions that lead to increased loyalty and sales. As the founder and CEO of Aha! Marketing, a prominent consumer engagement and sampling firm, she is driven by the goal of generating long-term value for brands by connecting them with potential customers who may not have otherwise made a purchase.
"We can't afford NOT to be a part of it. We've never been part of a business community where people go out of their way to help for no reason at all...and our business has skyrocketed as a result of this group. Key hires, marketing, partnerships, brand vision...it's an invaluable wealth of knowledge and support."
“You literally have a direct line to figuring out exactly the steps you need to take to reach the goals that you're trying to create in your business.”
Answers to All Your Questions Right Here
Before the event, all attendees will receive access to the Baby Bathwater event app, which includes the full event schedule and all important details.
Here’s a quick overview to help you plan your time with us in Mexico:
Day 1: Arrival in Cabo
We’ll provide transportation on Monday, March 2nd from Los Cabos International Airport (SJD) to the venue between 12PM and 5PM local Cabo time, making your arrival as seamless as possible. Things officially kick off at 2PM. Please note that you will not be allowed to check in to your room before 3PM but we will have drinks and snacks available in the meantime.
Days 2 & 3: Let The Good Times Roll
Each day is jam packed with activities! We’ll have morning wellness, a full day of engaging content sessions, and water recreation activities throughout the day. You’ll have time to unwind on the beach in between sessions and meals, and we’ll end each day with dinner, live music, and good times.
Day 4: Departure Day
On our final day, brunch will be available throughout the morning/afternoon, and shuttles to the airport will run at 8AM, 10AM, 12PM, and 2PM. The event officially concludes at 2PM on Thursday, March 5th.
In order to take advantage of Baby Bathwater provided airport transportation, you will need to arrive at Los Cabos International Airport (SJD) between 12PM – 5PM local Cabo time on Monday, March 2nd.
Please note that there are two airports in Cabo, and Baby Bathwater will only be providing transportation from SJD.
Your registration includes:
- Participation in the event
- Shared accommodations
- Incredible food
- Unlimited Beverages (No bar tabs!)
- World renowned musical entertainment
- Stimulating content
- Access to all activities and wellness offerings
Click HERE to review our event cancellation policy.
You’ll finally have friends who understand you: Let’s be real, being an entrepreneur can be a lonely journey. But at Baby Bathwater, you’ll be surrounded by a bunch of other weirdos who get you, and have experience navigating similar issues in business and life.
You’ll get access to brilliant minds: Ever get stuck on a problem for hours, days, or even weeks? With Baby Bathwater, you’ll have access to some of the brightest entrepreneurs and business owners who have already been through it. Just ask a question and they’ll share their wisdom.
You’ll be part of a community that actually cares: No fake smiles or forced conversations here. The Baby Bathwater crew genuinely cares about each other’s success, and they’re not afraid to show it. If you need help with anything, just say the word and they’ll come running.
You’ll have more fun than you ever thought possible: Baby Bathwater isn’t your typical stuffy networking event. With events on an Island, in the mountains, heli-skiing, and river rafting, you’ll have a blast while building valuable relationships. And who knows, you might even meet your future business partner, best friend, or significant other. Anything is possible at The Baby Bathwater Institute.
We understand that being an entrepreneur can be a lonely journey, which is why we’ve created a community that emphasizes authentic connections and emotional support. At Baby Bathwater, you’ll be surrounded by like-minded individuals who share your experiences and challenges. Through our events and ongoing membership community, you’ll form friendships and connections that provide the understanding, empathy, and encouragement you need to thrive.
The ideal fit for the Baby Bathwater community is a company founder with a success story built on following their instincts, grit, and creativity. They come from various backgrounds and financial levels of success, and typically have a business ranging from 7 to 9 figures. These individuals didn’t necessarily follow traditional career paths, often facing doubts from others, but have proven their resilience and passion for creating. They value genuine connections and understand that status games don’t lead to happiness. With a thirst for life and a commitment to enjoying the journey, our members embrace the entrepreneurial roller coaster and prioritize support, camaraderie, and good times within the Baby Bathwater community.
"As an entrepreneur it's tough to find your tribe. I feel strongly this whole community espouses my beliefs around entrepreneurship, creating value, authentic convos...it’s a catch-all for me. When it comes to pushing the edge inside of your industry it can be difficult to find people that want to pioneer and develop new concepts...at bbw this is what happens.”
2nd Degree BJJ Black Belt & US Army veteran
“I could not have imagined how amazing an event could be, and this event far exceeded all of my expectations. The food was amazing, the staff and service were impeccable, the location was gorgeous and everyone was so kind and welcoming! Thank you SO much for welcoming me in with open arms. I truly had a blast!”
“This is the only event I come to on a regular basis. They curate a phenomenal group, and the fact that not everyone is invited back each time is telling. Each time it’s a better and better group. I’ve been proud and happy to be a part of this.”
Took Beach Body from $100 million to $1 billion
“Baby Bathwater, unlike other conferences. It isn’t cheesy. It’s real. It’s straight up. It is what it is. That’s at a very high level and everybody here operates at a high level and BS is sniffed out from miles away.”
Has been featured on numerous media outlets such as Dr. Oz, Bloomberg, WSJ, Entrepreneur, and Women's Health
“This was the best mastermind event I’ve ever been to. The content was great and the people were top notch. This will serve as a model for how conscious business is conducted in the future. All the elements were there to make it an amazing experience.”
