Menu
BABY BATHWATER'S
“Entrepreneur events are usually 95% people that are looking for these quick fixes. What you have at Baby Bathwater is the 5% that actually care about true impact and longevity. That’s what separates this event from every other one.”
"The perfect mix of top experts, a down-to-earth community of thinkers and doers.”
What Really Makes This Event Different?
The curation is real, the community is inviting, and the attention to detail is unmatched
All attendees are pre-vetted via an interview with the founders.
We look for how you can enhance the experience through both your skills AND personality.
If you’re accepted, you’ll be among some of the nicest, highly skilled entrepreneurs you’ve ever met. Yes, kindness counts.
We spend hours on the phone interviewing every single qualified applicant to make sure that the moment you step into our event, you’re going to dive into the best conversations of your life.
Come out of costume, eager to give, and you’ll fit right in.
Down to earth + great listeners = great conversations.
From well-known founder-driven brands, to ecommerce store founders, to highly skilled boutique B2B firm founders, to neuroscientists, to philanthropists, the gang’s all here.
You’ll meet trailblazing thinkers and doers. The most important thing? You’ll be among true givers who are excited to share and learn.
If you’re kind, love to learn from interesting folks, and want to expand your connections and grow your business… then this might be the place for you.
“I was worried before I came to this conference that it would be a bro-fest, but I have been so pleasantly surprised. Not only at the sheer number of women, but at the quality of those women. Every single one that I have met is a badass in her own right. So many people who are amazing at what they do and who are also totally willing to say what they’re not good at -- and that is so refreshing.”
"Not only do I love the other members, the hosts, the venues and the food, but it rocks my soul, boosts my spirit and teaches me high ROI business processes and methods."
What You'll Learn in Cabo
Peer-to-Peer Content, Interactive and Absolutely NO Keynotes
There are 3 content areas:
Starting at 10:00, every two hours we will have sessions in these three categories:
Customer Acquisition: How to attract and convert customers with a digital slant
Grow and Scale: How to truly scale through hiring, management, better operations and cash flow… the boring but important stuff
Peak Performance / Wealth: A combination of science-based peak performance training and wealth building
Some sessions are led by one human, and some are moderated panels.
Come only to the sessions that call to you, there is plenty else to do… This is YOUR entrepreneurial adventure.
Here Are Some Humans and Content You Can Plan On…
Nine Figures by Integrating Social Work Into Your Business
BERT JACOBS — Co-Founder and Chief Optimist at Life is Good
Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is over a nine figure positive lifestyle brand. Inspired by stories of people, mainly children, facing great adversity, Bert and his brother created a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 120,000 kids daily facing poverty, violence, and illness.
How to Approach Marketing Like a Nine-Figure Company
KAREN HAYWARD — Founder of Chief Outsiders, Former Chief Marketing Officer at Xerox and CenterBeam (sold to Earthlink)
Karen is the Founder and CEO of Chief Outsiders, a fractional CMO company. As a former Chief Marketing Officer at Xerox, Karen found over 60 EX- CMOs from companies like: Disney, Johnson & Johnson, WebMD and Kraft…. Who are available for fractional or project based CMO services for growing companies.
Hiring a Badass Marketing Team at the Executive Level
SUJAN PATEL — Founder of Mailshake, Web Profits, Pick & Narrow
Sujan has led the digital marketing strategy for companies like SalesForce, Mint, Intuit and many other Fortune 500 caliber companies.
More importantly, he’s hired 50+ marketers and helped hire 25+ marketing executives. Sujan has created a repeatable process anyone can follow.
Advanced Media Buying – Creating to Learn
ADDIE CONNER — Founder of Decoded Advertising and 42 Birds Yoga
Addie is one of the best digital international media buyers alive, and in less than a year has created a leading environmentally friendly yoga mat company. Some of Addie’s clients have included: Nike, Dollar Shave Club, Dannon, Visa, and HP. Addie is able to use her experience with giant budgets to teach her process to the regular folks like us.
The Soulful Art of Persuasion – How to Master Influence
JASON HARRIS — President of Mekanism / 4A’s 100 People Who Make Advertising Great
Mekanism, with offices in New York, San Francisco, Chicago, and Seattle, has created provocative campaigns for such iconic brands as HBO, Ben & Jerry’s, Amazon, Miller Coors, Peloton, Obama’s White House, and the United Nations. Harris was named #5 on the list of the top ten most influential social impact leaders. His methods have been studied at HBR, which published a case study on Mekanism in 2017.
Using Instagram to Curate Viral Content
AUDREY CASTONGUAY — Founder Wholesome Culture – 130k Customers in 2 Years
Wholesome Culture is a clothing company dedicated to living an animal cruelty free lifestyle. It has exploded onto the scene in a phenomenally short period of time due to Audrey’s ability to curate viral content to spread the message. Wholesome culture gives back to multiple charities and spreads its plant based message through clothing.
Competing With AI Through Psychedelic Pharmacology
JACK ALLOCCA PhD — Neuroscientist, Founder Somnivore Inc.
Dr Allocca is also a Neuroscience Research Fellow in the Department of Pharmacology and Therapeutics at The University of Melbourne. His research focus is on sleep neuroscience, artificial intelligence, psychedelic pharmacology and electrophysiology dynamics of consciousness. He started his career working in pharmaceutical research investigating the effects of psychotropic and psychedelic substances on sleep mechanics. In the last decade, he travelled over 50 countries, investigating the traditional and modern use of psychedelic medicines across South America, Polynesia and Papua New Guinea.
Doing Profitable Business with Walmart or Any Retailer
MELANIE MERKLING — Founder Tightrope Ventures & Louva Inc.
Melanie has a proven track record of generating profits in startups, reviving businesses under financial duress across varying industries and helping companies secure and grow their business with Walmart and Sam’s Club. Melanie has worked with a diverse mix of clients, both domestic and international, ranging from tech start-ups to food producers to creative agencies seeking to grow their businesses. She specialized in sales, marketing and analytics to successfully get your product on retail shelves.
Performance Based Capital – The New Model
JOHN DURANT — Founder Wild Ventures, NYT Bestselling Author
Wild Ventures is an influencer-based fund focused on consumer health products and technology. Unlike most traditional VC funds, Wild Ventures assembles health influencer investor syndicates that have to perform to earn more equity. In a short period of time, John’s fund has grown a very successful group of portfolio companies including: Thrive Market, Primal Nutrition, Kettle & Fire, Beekeepers Naturals, Steady MD, and now Magic Spoon (our favorite Keto Cereal).
Building Your Virtual Dream Team – Work Exponentially
ESTHER JACOBS — Top 10% Global Influencer & Digital Nomad
In 25 years as an entrepreneur, Esther has authored 25 Books, was knighted by the Dutch Queen, and has raised over $16 million for charities. She’s been doing this while traveling to over 100 countries and living the life of a business nomad. Her secret is the ability to create virtual teams that allows for her ideas to become a reality.
China – Exploit the Demand for American Brands [Panel]
JAY FAIRES — Founder of The Wellness Agency, Band of Outsiders, Wellness Ventures
Jay Faires is an entrepreneur, investor, and founder of The Wellness Agency, Band of Outsiders, and Mammoth Ventures. Before all of this Jay was Head of A&R at Atlantic Records and President of Music at Lionsgate. Jay currently takes western health and wellness brands to Asian markets.
TODD TZENG — Founder of Falcon Fulfillment & Arilex Ventures
Todd Tzeng is a solution strategist and growth consultant. He’s been a trusted advisor and business growth specialist for small and medium sized businesses all the way up to INC 500 and Fortune 500 companies. Todd has deep connections in China on both the investment, logistics, and fulfillment side.
Feed your brain, fill your notebook.
Learn from folks who genuinely want to help you tackle your challenges.
And 20 more content sessions (soon to be released) including content about and from…
The founder of the leading mushroom nutrition company in the world and international man of mystery
The rise of Digiceuticals – yes we have a founder who is doing psychological clinicals on his soundwave technology
Optimizing and Tracking Your Performance – from the leading bio-hacker in the U.K.
How to effectively use email marketing to grow your e-commerce company from the woman behind the scenes of some major online companies.
Becoming an investor/advisor from a man who has created a personal portfolio of four highly profitable companies.
Self Leadership and executive performance from a decorated combat veteran and current Teddy Bear
What you need to start doing NOW to prepare for an exit, from the man who built and sold a nine-figure language training enterprise
Everything you need to know about Shopify from multiple 8-figure store owners
How to handle it when you grow so fast that everything breaks…how to rebuild, adapt and evolve, from a woman who revolutionized the hair coloring movement
ELEVEN MORE AND COUNTING
Class in session learning high-level social media strategies.
Getting the run-down on how our brains work from an actual neuroscientist.
“The people in the front of the room have actually done it…that combination of actual deep expertise and offering it to a community of peers, versus some kind of NLP transactional backend—I find it refreshing and that allows me to get more out of it.”
“It saves you like ten years of networking being a part of this thing."
Everyone Here Has Something to Teach & Something to Learn
There are zero invisible dividing lines at Baby Bathwater happenings. Everyone here is personally invited. Everyone pays to attend. And everyone shares incredible value.
Hang out, ask questions, and have a drink with your fellow attendees (drinks are on us).
We don’t have paid “guru” speakers. We have generous content providers who are here to learn as much as they are here to teach. Who knows — we just might call on you to be on a panel or share your content after you successfully interview with us.
You’ll leave this event armed with an arsenal of ideas and action steps proven to be effective in the real world.
“Baby Bathwater is for successful value creators who are tired of paying for events that don't return 10x value. Baby Bathwater curates an incredible group of self-less, successful givers who work hard and play harder. Everything from the venue to the sessions foster growth, great times, and life-long friendships with people who share similar values and mindsets.”
Peer-to-peer, actionable content.
“A shot of soul with a chaser of strategy.”
"It’s a give first group of peers. This is where I level up. Not just for business, but for life.”
“Epic people, epic learning, epic connections...all in an amazing place with better food than you'll find anywhere.”
This is Your Safe, Pitch-Free Place to Grow
This event is a No Pitch Zone. No one’s gonna ask you to sign up or buy anything. The person you sit next to at lunch won’t try to recruit you or give you the hard sell.
Along with never being pitched and never being asked to open your wallet… this also means that all your other inhabitants are more comfortable kicking back and getting real here than anywhere else.
Teach & Learn.
Relax & Connect.
“Baby Bathwater, unlike other conferences, isn’t cheesy. It’s real. It’s straight up. It is what it is. That’s at a very high level and everybody here operates at a high level and BS is sniffed out from miles away.”
“A lot of people get into events by just writing a check. This is very different from that. So there’s really no assholes or jerks here. It’s just a laid-back group of people doing some really, really big things. I’ve never seen an argument here, besides really loud debates at four o’clock in the morning with whiskey. Those are fun, with really smart people.”
Bring Your Best Ideas and… Get Ready for Conversations So Good, You’ll Need a Cigarette After
Just a few topics you might find yourself pondering over a lip-smacking dinner.
- The exact tactics 8- and 9-figure business owners are using to grow their customer bases
- Opportunities and risks with cryptocurrency
- How to finance your next expansion
- How to mine customer insight for higher-converting copywriting
- Instagram ad strategies that no longer work anymore, and what’s replacing them
- Concrete strategies to grow your personal wealth
- Boosting customer LTV through better retention
- How to correctly microdose crystal LSD
- What firms NOT to hire and why
- How to build high-level teams (so you can actually enjoy your time)
- New technology and trends you need to start paying attention to
- And so, so much more…
For many, the content comes secondary to the natural conversations you’ll have.
Get used to having your mind blown. It’s normal here.
“We always run up against unknowns and grey areas, and having a community like this full of folks who are genuinely interested in what I’m doing allows me to speak real frankly about what I’m fearful of or what my challenges are. I’ve got folks to call when I leave events and a support system that has been invaluable for scaling our business and utilizing e-commerce strategies. These folks have gone through it before. They’ve made the mistakes so I don’t have to.”
Form Spirit-Boosting, Soul-Opening Connections
John Donne said it first: No man (or woman) is an island.
Your business can’t reach its full potential if YOU aren’t working on reaching yours… which is why Baby Bathwater focuses on all aspects of growth, both in and outside of your work.
You’ll meet and build lifelong friendships with founders who’ve struggled with the same challenges you’re facing right now. You’ll meet problem-solvers who give you the flash of clarity you need to see things in a different light.
You’ll skip the name-dropping, business-card-swapping, ego-inflating emptiness and go right to the down-and-dirty business of creating the life YOU want to live.
You might even stay up all night with your new friends to watch the blood-orange sun rise over the Sea of Cortez…
And you’ll remember why you started your business in the first place.
Skip the superficial and jump right into lifelong friendships.
Not a bad place for a heart-to-heart.
“Everyone’s been amazing. You don’t put 200 people together and that happens. This place is special. We’re in so many different place & industries but there are a ton of common threads that you discover and it allows you to grow.”
“I’m the guy that hates masterminds…I swore them off, not my scene, and didn’t like the vibe & being constantly pitched. I was really resistant to coming here...but this is hands down the best event of any kind that I’ve ever been to. The food, the people, the content…my head is about to explode with all the ideas I have. I’m a convert.”
THIS EVENT IS FILLING UP FAST
Unspoiled views of the Sea of Cortez, terrific food, peer-to-peer content, great music & good times… but the real kicker is to be in such a paradise surrounded by a group of humans unlike any other. Because one rotten apple can spoil the bunch… and we’ll have none of that here.
If you are serious about coming, we recommend jumping in sooner than later!
Yes, we are using a scarcity tactic… but the scarcity is real.
So even though the dates might seem far away, if you want this experience, you should apply as early as possible.
“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.”
Part community, part family, all Baby.
A group more powerful than the sum of its parts.
“Usually when I go to a conference, I find that most of the people in the room benefit greatly from the knowledge that I can share… but there’s not as much that [I] can take away. But for me to be surrounded by people where I can literally learn something from every single person here — amazing levels of knowledge and people that are in all different industries, working in all different media, and teaching me things that I wouldn’t have learned for three years if I did not come here. It is hands down the most valuable three days I have ever spent in my career.”
“I've gone to a lot of events in my time, and now I limit myself to just a few. Realistically, my favorite event to go to is Baby Bathwater. Not only is it ridiculously fun, but I find the other folks there are at another level compared to any other mastermind, event, etc... I actually like and respect almost all of them (which is weird for me). And STRANGELY, the ones I don't like and respect aren't there the next time... Now that's curation.”
Refuel Your Soul (just real talk from real folks)
We’ve got your animal pleasures right here
Savor the best food & drink you’ve ever had at an event
Look, most event fare sucks. We know it. You know it. And we’ll never subject you to it.
Dine on locally-sourced cuisine from the chef’s Mediterranean- and Mexican-inspired menu. It’s healthy, delicious, and creative.
There’s always an endless array of delicious eats for all different styles of tastebud, and a wide variety of cocktail, beer, & artisan wines.
Our boundless meal plan will have you covered with from sun-up to sun-down, and anytime in between. Not to mention a seemingly endless open bar to ensure you and your new friends will never run dry.
Cheers to making new connections…
Food so good you’ll wanna slap yo’ momma
Our long-time sponsor & friends at Dry Farm Wines keep the good times flowing with their incredible all-natural artisan wines.
“Everyone here is accomplished, driven, intellectually stimulating, kind and understands that even though we run businesses… we’re animals.”
Cut Loose With Live Music Every Night
You can dance if you want to. You can leave your friends behind… Better yet, dance WITH your friends.
Every night features top-notch entertainment to get the party going. Just like the food, we leave nothing to chance.
Feel good music that will fill your soul and loosen those nagging hips!
Put your dancing shoes on and boogie down ’til sunrise.
“You’re amongst your peers here. The weird thing with being an entrepreneur is it can be incredibly lonely and most learn this the hard way. Here you don’t feel lonely at all, there's a lot of uncommon commonality and people just really relate well and everyone's super approachable."
“Baby Bathwater is unlike anything that you’ll ever get in any other conference. Actually, it’s not a conference… it’s meeting like-minded people that are doing great things in the world who are all playing on the same level or the level that you aspire to play.”
“Our time is finite. As entrepreneurs, we want to spend our time doing things that we feel will give us our biggest return on our investment. And in life in general, you want to spend your time on things that you feel are going to enrich you. And this is such an enriching experience... what I love… is that there’s such openness, and willingness to be vulnerable... I’ve cried a lot this weekend and it’s all been good, so thank you!”
Your investment: $12,500 if coming solo | $22,000 if bringing a partner
Big Thinkers, Boundary Pushers & Lovable Nutjobs to the Front
If you’re the right fit for this event, you’re smart, kind, humble, ambitious, and open to learning and trying new things.
You don’t need someone to hold your hand and show you around. You make the most of every opportunity. And opportunities like this don’t come around often…
Who Comes to Baby Bathwater, By the Numbers
0
%
Owners of 7-9 Figure B2C Businesses selling physical products, software, and services. Giving a shit about your customers is a must.
0
%
Freelancers Who Provide Business Services providing digital marketing, branding, and growth services. AKA unbeatable marketing and strategy from people who are just as pumped about your brand as you are.
0
%
Influencers & Up-and-Comers who can help you grow your brand, get massive exposure, and connect with the right audience.
0
%
Investors & Mentors in search of new business opportunities and promising minds.
“There’s only one rule that I know of, babies— damn it, you’ve got to be kind."
“Michael and Hollis’ event isn’t a conference — it’s a pop-up think tank.
Dozens of niche experts and global changemakers laid all their cards on the table and made it almost impossible not to make big plans.
Every conversation, every delicious meal, and every crazy activity was focused on connecting people and building better networks. If you’re serious about making money and changing the world, you can’t find a better group of people.”
“The reality is, no one knows what the f*ck Baby Bathwater is.”
Yeah, It's a Weird Name
Baby Bathwater is a collective of entrepreneurs, founders, thinkers, pioneers, and good-hearted, open-minded humans.
We’re passionate people with a penchant for straight talk and screwball adventures. We’re here to throttle the nectar out of this life — because otherwise, what’s the point?
It doesn’t matter how much money you make or how many followers you have. What matters is what lights you up from the inside. The reasons you do what you do. The beliefs and curiosities and goals that make you who you are.
More baby, less bathwater. That’s what we’re all about.
No quicker way to our hearts than good food, good drink, and good company.
You’ve gotta do more than dip your toe in…
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a ride!’”
Want ROI Like This? Apply now
4 of 5 Baby Bathwater attendees report making more than they paid for the ticket within 3 months — directly from the relationships they formed here.
“Paleovalley has nearly quintupled in revenue since the first BBW I attended. Most of that is directly related to the relationships I made there.”
“I feel like 10 years from now I'm going to look back at where I am, both personally and financially, and be able to draw a straight line from the day I joined BBW to where I am then.”
“I just had a thirty-minute conversation that paid for the entire event.”
“The ROI is infinite. I’ve made lifelong friends. The amount of stuff I’ve learned in the content and from meeting and engaging with people that I’ve brought back to my business and been able to implement very quickly is the financial return...emotionally and spiritually the return is infinite.”
Show up, give more than you get, and good things will happen.
“You know it’s a good event when more hugs are given than handshakes.”
Your investment: $12,500 if coming solo | $22,000 if bringing a partner
“Oh Baby Bathwater, you far exceeded my expectations and I came out a better human because of my experience amongst these amazing people. I was initially a little gun shy because of the cost but I can honestly say the value received was exponentially greater than the cost. This experience allowed me to be 100% honest, open and vulnerable for 5 glorious days and never feel judged or mocked once. I treasure the friends I have made and one of my top 5 most significant conversations in my life happened at our final dinner. I will forever be grateful to Michael, Hollis and the Baby Bathwater crew. ”
Know Who You Want to Meet Ahead of Time
Baby Bathwater is built on curated connections. Expect our team to introduce you around while you’re here. You’ll never feel like a spectator, because you’re part of the community.
Plus, use the Baby Bathwater app to make connections ahead of time so you can dig even deeper while you’re on the beach. Forget flimsy Facebook friendships — you’ll end up exchanging cell numbers.
An unmatched group of go-getters, diem carpers, lovable eccentrics, and boundary pushers.
No egos. Just amigos.
“Now I can call friends up who are the smartest entrepreneurs I know... It's like having your own board of advisors.”
Cancel Your Plans, Book a Babysitter & Get Here
This is the can’t-miss event even for entrepreneurs who hate business events. It’s different, you’ll find out why.
Show up with an open mind and a positive attitude. Watch as your time here turns into something real and immediate and intensely motivating… all over the course of four unforgettable days on the beach.
Remember, if you’re accepted for this event, you’re here for a reason.
This is your chance. Listen to your gut. Apply now.
Highly competent go-givers everywhere you turn.
The line between business and pleasure is pretty blurred around here.
“I’ve been to more events than I can count, which was why attending Hollis’ and Michael’s event was such a surprise. I can’t think of a time when I attended an event that comes even close to achieving this unique blend of truly stunning content, value-aligned influencers and raw beauty.”
“Here you will find out the stuff you didn’t know you don’t know, which is half the battle. And then you start to learn.”
Ready to Take the Plunge?
Apply Now
“If you’re an entrepreneur and thinking of going to Baby Bathwater, it’s probably one of the best investments you’ll ever make.”
“If you're lucky enough to get asked or invited, give them your money before they figure out you probably shouldn't be there.”
“It’s gold, wrapped in gold, wrapped in humor, wrapped in gold. This is so fun and so valuable.”
Answers to All Your Questions Right Here
We’ll share the Baby Bathwater app with all the attendees prior to the event. The app will include the full event schedule, and will help you get an idea of how to spend your time with us in Mexico.
Things officially kick off on Thursday, January 12th at 3PM local Cabo time.
Friday and Saturday are full days packed with content, wellness, activities, surprises and good times.
The event will wrap up at 2PM local Cabo time on Sunday, January 15th.
In a word: Everything.
Your registration includes:
- Participation in the event
- Shared room
- Incredible food
- Alcohol
- Musical entertainment
- Stimulating content
- Access to all activities and wellness offerings
- Transportation between SJD Los Cabos Mexico International Airport and the venue
We understand life happens, and that’s why we’ve got a refund policy for real life.
If — for whatever reason — you can’t come, we will refund 80% of your ticket price. Better yet, the remaining 20% will roll over and can be applied to any other 2023 Baby Bathwater event.
Please note, however, that any cancellations made within fourteen (14) days of the event cannot be refunded.
We will have dining options to accommodate vegan, vegetarian, and gluten-free at every meal. We can make arrangements for a variety of other diets as well — just let us know ahead of time.
Temperatures range from around 75 ºF during the day and 55 ºF in the evenings.
Click here for the weather forecast.
We recommend you bring:
- sunglasses
- shorts and t-shirts
- long sleeve layers
- bathing suit
- yoga/workout clothes
- sunscreen
“It is hands down the most valuable time that I’ve spent in my career. I will never miss a Baby Bathwater event.”
“Full of dangerous animals who are at the top of their game. Intimidating at times, profoundly helpful, and refreshingly weird."
“Incredible people, fantastic information, and amazing food all within gorgeous surroundings. I left Baby Bathwater feeling relaxed and inspired.”
“The collective brain power and creativity of the attendees allowed us to learn some great things, and most importantly, make incredible connections that have already taken our business to the next level. Baby Bathwater is a home run both personally and professionally.”
