The Anti-Conference
For Scaling Founders
The Anti-Conference For Scaling Founders
- Hilton Head Island
- October 20-23, 2025
- Hilton Head Island
- October 20-23, 2025
As Featured In...
Welcome to the underground haven for founders & CEO’s! This community unites visionaries across industries, offering exclusive events and a deeper, annual membership for nurturing long-term professional and personal growth.
If you are in the pivotal 5-25 million grow & scale phase, if you’ve transitioned from the initial hustle of entrepreneurship to that of strategic leadership, if you want to have good times with other founders, cut lightyears off your learning curve, and grow financially…
Then join us on Hilton Head Island, where southern hospitality meets business brilliance, without the status games. Think mouth-watering food, fantastic music, zero celebrities, and content & conversations with real folks doing real business.
One of the most respected clinicians and educators in the fields of functional medicine and ancestral health
Attorney & Entrepreneur
CEO of San Francisco Crossfit
BABY BATHWATER FLAGSHIP EVENTS
YOUR PORTAL TO NEXT LEVEL GROWTH
Our flagship events are a chance to break out of your shell, supercharge your network, hit that pressure release valve, and return home recharged with some actionable takeaways from 18+ content sessions and countless life-altering convos. There will be ~200 guests at this Hilton Head Flagship, including both Members and newcomers.
You’ll be surrounded by:
- Like-minded peers who genuinely understand your journey and are willing to help
- Content & conversations that will cut lightyears off of your business growth
- Support & energy to carry out your lofty ambitions
Bestselling Author (Buy Back Your Time)
2nd Degree BJJ Black Belt & US Army veteran
FEATURED SPEAKERS: PEER-TO-PEER EDUCATION
Our education is tailored to you.
We don’t do stale, recycled business advice. Every content session is led by real founders, sharing what’s working now. No fluff, no filler, no thinly veiled sales pitches. Because every attendee is personally invited and fully invested, we tailor the content to who’s in the room. That means every session is relevant, unfiltered, and packed with practical insights from people in the trenches.
Here’s a peek at the 18+ content sessions we will have in Hilton Head:
MIRANDA LIEVERS
Co-Founder, Thinkific
Torch the Playbooks: Entrepreneurial Resilience for the Apocalypse
Stability is gone and yesterday’s playbooks aren’t coming back. In this session, Miranda Lievers will share practical tools for leading through constant uncertainty, whether you’re mid-pivot, rethinking priorities, or making tough calls in the dark. You’ll leave with a rapid prioritization model, a triage protocol for messy decision-making, and a systems-thinking framework for moving faster without losing the big picture.
JOHN HALL
Chief Strategist, Relevance.com
AI, GEO, PR & the Future of Search: How to Dominate the Year Ahead
Generative AI is rewriting the rules of discovery. In this session, John Hall will unpack Generative Engine Optimization (GEO) and how platforms like ChatGPT, Perplexity, Google AI Overviews, and Reddit are reshaping visibility, trust, and revenue. You’ll leave with a roadmap for integrating GEO into your digital strategy, plus practical steps for thriving in an AI-first search environment.
CHAS SMITH & KEVIN GIANNI
Co-Founder & CEO, Paleovalley
Co-Founder, Annmarie Skin Care & Salt + Blue
Scaling Without a Script: Two Founders, Two Roads, Same Battle Scars
Chas Smith and Kevin Gianni know the highs and headaches of juggling multiple product lines. From regenerative meat subscriptions to global skincare brands, they’ve built across categories while protecting quality, profit, and people. In this candid conversation, they’ll share lessons from the trenches on scrappy beginnings, hyper-growth, and the realities of scaling SKUs without burning out your team, or yourself.
CAMERON HEROLD
Founder, COO Alliance & Second In Command Podcast
The Second In Command: Unleashing the Power of a COO
Every visionary CEO needs the right second-in-command to turn big ideas into results. In this session, Cameron Herold shares what makes a great COO, how to recruit and onboard effectively, and the systems that create a powerhouse CEO-COO duo. Drawing from decades of coaching and scaling companies (including growing 1-800-GOT-JUNK? from $2M to $106M) he’ll reveal the common missteps and proven practices that double revenue, increase profits, and free up CEOs to focus on the big picture.
JOE MECHLINSKI
Co-Founder & CEO, SHIFT
The 5 Biggest Mistakes Leaders Make with AI Adoption & How to Fix Them
Every major leap in human capability has left behind leaders who failed to adapt, and AI is moving faster than any before it. In this session, Joe Mechlinski shares the five most common mistakes leaders make with AI adoption, from cultural resistance to operational blind spots.
You’ll learn how to build a culture that embraces AI, measure adoption in ways that sustain momentum, and go beyond obvious use cases to create hidden strategic advantages.
CARTER JENSEN
Director, Curriculum & AI Innovation
The Uncommon Business
Building AI-Native Companies Using an Architect Mindset
Hiring Chief AI Officers won’t cut it. The real competitive advantage comes when frontline employees act as AI architects, turning $20/month tools into million-dollar solutions. In this session, Carter Jensen will share the framework he’s seen unlock massive wins, from cutting marketing hours by 80% to closing multimillion-dollar supply chain gaps.
RACHEL WOODS
CEO, DiviUp Agency
The AI Operator Playbook: How to Actually Scale Your Business with AI
Most leaders don’t need more AI tools, they need the right framework. Rachel Woods introduces the AI Operator role and her proven CRAFT cycle: a step-by-step process for turning messy workflows into reliable AI-driven systems. This session will move past hype into execution, showing exactly how to operationalize AI across functions and scale without drowning in complexity.
JAY BERARD
Founder & CEO, Jagger Search
Level Up Your AI: How It Works, What to Use and When to Use It
Your business will only ever grow as fast as your leadership team allows it to. The problem? Most entrepreneurs wait too long to make changes at the top—out of loyalty, uncertainty, or fear of disruption. In this session, Jay Berard will share a practical filter to evaluate, evolve, and, when necessary, upgrade your leadership team. You’ll learn how to distinguish between “good enough” and the kind of A-Players who can transform the trajectory of your company.
JEFF BURNINGHAM
Co-Founder & Chairman, Peak Capital Partners
How to Become Truly Wise in the Age of AI
As machines grow more intelligent, our work as humans is to grow more wise. In this session, Jeff Burningham (tech entrepreneur, investor, and author) draws on lessons from hundreds of startups and public leadership to explore how AI mirrors our own growth cycle.
He’ll walk through disruption, reflection, transformation, and evolution, showing how family, education, business, and politics must be reimagined in an AI-driven world.
CHRIS DAIGLE
Co-Founder & CEO, ChiefAIOfficer.com
AI Without the Buzzwords: How to Actually Make It Pay Off
AI hype is everywhere, but let’s be real, a lot of it is a big waste of time and money. In this tactical session, Chris Daigle cuts through the noise to show how lean teams can turn AI into a profit engine without hiring armies of consultants or chasing $50K “science projects.”
You’ll learn which AI plays actually save time, reduce costs, and open growth opportunities… and which red flags signal expensive mistakes.
HART WILLIAMS
Founder & CEO, Cloud Capital
Things Your Financial Advisor Doesn’t Want You to Know
Most financial advisors claim they work with entrepreneurs, but few truly understand their needs. In this session, Hart Williams shares how to spot the gap, find an advisor who actually fits the entrepreneurial context, and use that relationship to your advantage as you scale. You’ll walk away with clarity on the three stage gates of financial freedom, why optionality matters, and how early exit planning can create long-term impact.
NIRAJ SHAH
Founder & Managing Director, DKZ Equity
You Don’t Need a Bigger Network: You Need a Better One
Most people treat networking like a numbers game… more handshakes, more coffee chats, more exposure. This session takes a different approach, focused on creating high-quality, human connections that spark opportunities and friendships without being transactional or performative. Niraj Shah will share the mindsets, frameworks, and micro-tactics he’s used to build businesses, land advisory roles, and form lasting friendships—so you can create relationships that make business (and life) both more enjoyable and more successful.
RYAN LEVESQUE
Founder, The Digital Contrarian
Brace for Impact: Three Colliding Forces Reshaping The Post-AI World
In a world drowning in hype and synthetic everything, “real” might be the last true advantage. In this session, you’ll explore how to cut through AI fatigue, rebuild trust, and re-anchor your business around what actually matters.
From going analog to optimizing for oxytocin over dopamine, Ryan Levesque will break down how to create an “unscalable moat” that makes your business more durable, and more human.
EMILY BLAIN
CEO, Wellnesse
When to Call It: Knowing When to Push Through & When to Shut it Down
Not every business is built to last, and knowing when to double down versus walk away is one of the toughest calls a founder will face. In this session, Emily Blain shares hard-won lessons from subscription-based DTC brands that made it (and ones that didn’t).
You’ll learn the signals that point to staying the course, the realities behind exits that aren’t $50M headlines, and why shutting down isn’t failure but a springboard for what’s next. Expect clear, practical takeaways on cutting expenses, scaling what already works, and testing every dollar you spend.
DAN HINCKLEY
Chief Product Officer & Co-Founder, Go Fish Digital
The AI Visibility Playbook: How to Show Up in Every ChatGPT Answer
As AI search reshapes how people find answers, will your business show up, or disappear? In this session, Dan Hinckley breaks down how platforms like Google AI Mode, AI Overviews, and ChatGPT decide what content to surface, drawing from real examples and patents.
You’ll walk away with nine actionable tactics to align with what AI already favors, structure content so it’s machine-readable, and make key technical updates to stay discoverable and measurable.
THE RECIPE FOR SUCCESS
Our guestlist is a highly-curated melting pot of brands, services, investors, mentors, thought leaders and up-and-comers. This special stew will catalyze growth and leave you filled to the brim with the energy, support, and relationships needed to carry out your lofty ambitions.
NO PITCHING ALLOWED!
This event is your safe, pitch-free place to grow. No one’s gonna ask you to sign up or buy anything. The person you sit next to at lunch won’t try to recruit you or give you the hard sell.
Along with never being pitched and never being asked to open your wallet… this also means that all your other inhabitants are more comfortable kicking back and getting real here than anywhere else.
What Really Makes This Event Different?
The curation is real, the community is inviting, and the attention to detail is unmatched
All attendees are pre-vetted over a 45 minute interview call.
Things we don’t give a damn about:
✖️ How much money you make
✖️ If you are considered “a big deal”
✖️ Who you know
Now here is what we DO care about:
✔️ You’re a nice person—we’re from small towns and we’re pretty good at reading people
✔️ You’re a “giver,” not a “taker”
✔️ You have useful business skills… You know what you’re doing
✔️ You LOVE who you’re selling to… We call it the “Give a Shit” factor
✔️ You aren’t scamming people or doing anything unethical
✔️ You’re fun, easy to talk to, and self-reliant
Went from Health Blogger to 8-Figure Skin Care Business
THE PEER GROUP YOU'VE BEEN SEARCHING FOR
A glimpse into the peer group you will meet – real folks on their own version of a similar path.
The reason we attend social gatherings is to hang out with friends and make new connections. To ease your curiosity, here’s a sneak peek of a few of the confirmed attendees you will meet in Hilton Head. They come from various walks of life and industries, but have common threads. Collectively, they have seen it all, and they’re ready to share their knowledge with you!
Adrian Rosebrock
Founder & CEO, StrategyGroup.ai
Dr. Adrian Rosebrock, PhD computer scientist, is the mad scientist behind PyImageSearch.com, a hub that taught developers the secrets of AI. He’s authored books, tutorials, and more sales emails than a spam bot, and now leads StrategyGroup.ai, using his AI sorcery to help businesses 2–3x conversions. Think Iron Man, but with more coffee and fewer explosions.
Nate Spees
CEO, Grizzly
Kevin Dahlstrom
Founder, Camp 4 Ventures
Jacquie Fler-Pressey
VP of Business Operations, ConData
Jacquie is a transportation expense management expert who works with large shippers across North America, Europe, and Asia. By leveraging ConData’s custom cost management solutions, she delivers a unique combination of cost control, operational efficiencies, and enhanced visibility that helps clients boost productivity and profitability.
Andrew Cariboni
Co-Founder, Unbound Merino
Andrew is the Co-founder and COO of Unbound Merino, a clothing brand that helps travelers, entrepreneurs and minimalists across the globe pack less so they can experience more. He also helps pizza shops stay in business by eating their gooey, cheesy products every Friday, and spends his free time making music.
Michelle Alex
President & CEO Core Clinical Trials
Dr. Michelle Alex is the CEO of Core Clinical Trials and a seasoned pharmaceutical leader with over 25 years of experience. Trained as a Doctor of Podiatric Medicine, she brings deep expertise in drug development, regulatory affairs, and market strategy. Under her leadership, Core Clinical Trials has expanded globally and set new benchmarks in ethical, high-impact research.
Matthew Barnes
Founder, Proteus Digital Lab
John Rampton
CEO, Calendar
John Rampton is the CEO of Calendar and a seasoned entrepreneur with over $18 billion in online revenue attributed to his teams. He’s helped build four unicorns from the ground up and is widely recognized as a top online influencer and speaker. John’s philosophy? Help others generously—and success follows.
Elliot Roe
Founder, Primed Mind
Elliot Roe is a world-renowned Mindset and Performance Coach, helping elite professionals unlock peak performance. His clients include athletes, Olympians, UFC champions, Hollywood actors, Wall Street traders, and entrepreneurs. Using hypnotherapy, mindset training, and high-performance strategies, he helps individuals eliminate mental roadblocks. Elliot is also the host of The A-Game Advantage Podcast and co-founder of the Primed Mind coaching app.
Gretchen Leslie
Founder, The Wolf and Company
Gretchen Leslie is the Founder of The Wolf and Company, a business dedicated to helping entrepreneurs reclaim their time and focus. With decades of experience supporting high-performing founders, Gretchen specializes in building seamless back-end systems, managing teams, and taking operational headaches off the CEO’s plate—so they can concentrate on what matters most.
Dan McGaw
Founder, McGaw.io & UTM.io
Ciaran Houlihan
Founder, Customers On Command
Ciaran Houlihan is the Founder of Customers On Command, where he helps service businesses scale by installing AI-driven marketing and paid media systems. After launching his first company at 17, he’s since helped process over $100M in client sales and scaled 10+ businesses past 8 figures—all with a focus on predictable growth and systemized acquisition.
Brooke Cornetet
CEO, Greenhouse Fabrics
Brooke is the 4th generation in her family’s textile business. After earning a degree from High Point University and an MBA from Southern Methodist University, she took over the company, focusing on culture, technology, and systems. She also launched Anna Elisabeth, a textile brand for interior designers, and is testing another concept set to launch in 2024.
Alan Morte
President, Three Ventures Technology
Alan Morte is the President and Principal Consultant of Three Ventures Technology, Inc. With over 15 years of experience, he leads a team that helps lead generation and ecommerce organizations identify, acquire, and retain their most valuable customers. Alan specializes in data architecture, cloud solutions, technical marketing, and performance measurement. He is also an invited member of the Forbes Agency Council and frequently speaks at industry events.
Melanie Balke
Founder & CEO, The Email Marketers
Melanie was born in Germany, where she started her career in marketing consulting. After stumbling into a start-up project, she fell in love with the fast-paced, young company world. Later, when she moved to LA, she joined one of the first – if not the first – furniture e-commerce brands, Apt2B. After a few years of in-house and agency experience for e-commerce brands as well as the Head of Email Marketing for LA’s fastest-growing agency, Melanie founded her own Email Marketing Agency.
Doug Pohl
Founder & CEO, HealthTech Content
Doug Pohl specializes in creating powerful messaging and content strategies that bridge the gap between healthcare brands and their audience. With a focus on understanding how people feel about their challenges, Doug helps brands connect deeply with their customers to drive engagement and results. His expertise has supported companies like Johnson & Johnson, DePuy Synthes, and AMN Healthcare to stand out in competitive markets and achieve significant growth.
Founder, U.S. and World Green Building Councils
15 Billion Square Feet of Green Buildings in Over 100 Countries
Took Beach Body from $100 million to $1 billion
THE VENUE
SUN, SAND, AND GOOD TIMES
We’ve snagged Hilton Head Island’s most coveted oceanfront resort all to ourselves. The ultimate boutique retreat, delivering unmatched beach access and an ambiance that’s uniquely ours.
The property features 200+ spacious guest rooms, a newly renovated pool with poolside cabanas, multiple bars & dining areas, and a world-renowned beachfront music venue.
Nestled on the vibrant shores of Coligny Beach, you’ll revel in oceanfront views, rooms and suites designed with relaxation in mind, and front-row seats to breathtaking sunrises & sunsets, allowing you to recharge in coastal comfort.
We’ve got your animal pleasures right here.
Here, culinary delights meet southern coastal charm, featuring beachfront dining, fancy cocktail lounges, and the freshest catch at our doorstep.
Our boundless meal plan will have you covered from sun-up to sun-down, and anytime in between. Not to mention a seemingly endless open bar to ensure you and your new friends will never run dry.
Cheers to making new connections that last a lifetime…
Acclaimed Documentary Filmmaker & first person to monetize without using traditional distribution channels
Activities: Choose Your Own Adventure
At our events, we’re all about giving you options galore! Craving some action? Dive into beach volleyball, paddle out with a board to ride the gentle waves just steps from the venue, or put on your adventure hat and go on a sailing adventure on one of the Hobie Cats available. For the land lovers, bikes are available to whisk you away on a coastal exploration, with the ocean breeze as your guide.
For those who lean towards zen, start your day with beach yoga and massage. And when relaxation calls, our poolside cabanas await—recently upgraded with cozy lounge sofas, setting the stage for pure relaxation or intimate gatherings with friends.
Unlike other events, we do not have a strict schedule you must follow. This is YOUR entrepreneurial adventure, tailored to mix business with pleasure, all on your own terms.
Hobie Cats
Surfing
Massage
Yoga
Volleyball
Beach Cruisers
Sauna
Cold Plunge
THE ENTERTAINMENT
A SHOT OF SOUL
Life is way too short for just learning stuff… so we’re cutting loose with live music across multiple genres every night. Our venue is home to Hilton Head Island’s ONLY beachfront live music venue, and an iconic epicenter of live tunes for nearly five decades.
But we’re not talking about just any lineup. We’re bringing music powerhouses Andy Frasco & the U.N., Highwater Honkey, Low Country Boil, and MUCH more…
And they’re all here exclusively for us, ready to turn beachfront vibes into unforgettable, intimate concerts each night of our event. These aren’t just performances; they’re immersive experiences, with artists who have been curated to join us not only as entertainers, but as true participants throughout the entire experience.
YOUR TICKET INCLUDES:
- Participation In The Event
- Airport Transportation
- Oceanfront Accommodations
- Incredible Food
- Unlimited Beverages
- World Renowned Musical Entertainment
- Stimulating Content
- Access To All Activities and Wellness Offerings
Former CEO of $800 Million-Dollar Health & Wellness Company
Your Investment:
$12,500
All-Inclusive Ticket Price
APPLY NOW
Answers to All Your Questions Right Here
Day 1: Arrival in Hilton Head
We’ll provide transportation on Monday, October 20th from Savannah / Hilton Head International Airport (SAV) to the venue between 12PM – 5PM local SC time, every hour, on the hour, making your arrival as seamless as possible. Things officially kick off at the venue at 2PM. Please note that you will not be allowed to check in to your room before 4PM but we will have drinks and snacks available in the meantime.
Days 2 & 3: Fun in the Sun
Each day is jam packed with activities! We’ll have morning wellness, a full day of engaging content sessions, and water recreation activities throughout the day. You’ll have time to unwind on the beach or by the pool in between sessions and meals, and we’ll end each day with dinner, live music, and good times.
Day 4: Departure Day
On our final day, brunch will be available throughout the morning/afternoon, and shuttles to the airport will run at 6AM, 8AM, 10AM, 12PM, and 2PM. The event officially concludes at 2PM on Thursday, October 23rd.
Baby Bathwater will provide transportation between Savannah/Hilton Head International Airport (SAV) and the venue, which is about an hour away from the airport.
Your registration includes:
- Participation in the event
- Shared oceanfront accommodations
- Incredible food
- Alcohol (No bar tabs!)
- World renowned musical entertainment
- Stimulating content
- Access to all activities and wellness offerings
- High-Speed Internet
- Spacious Guest Rooms equipped with 43” Flat Screen TV, Mini Fridge, Small Safe, Iron & Ironing Board, Hair Dryer, and more…
- Oceanfront views and direct beach access
- Newly renovated outdoor pool
- Poolside cabanas
- Open-air event space
- On-site dining options, including a beachfront restaurant
- Access to beach activities and water sports
Click HERE to review our event cancellation policy.
You’ll finally have friends who understand you: Let’s be real, being an entrepreneur can be a lonely journey. But at Baby Bathwater, you’ll be surrounded by a bunch of other weirdos who get you, and have experience navigating similar issues in business and life.
You’ll get access to brilliant minds: Ever get stuck on a problem for hours, days, or even weeks? With Baby Bathwater, you’ll have access to some of the brightest entrepreneurs and business owners who have already been through it. Just ask a question and they’ll share their wisdom.
You’ll be part of a community that actually cares: No fake smiles or forced conversations here. The Baby Bathwater crew genuinely cares about each other’s success, and they’re not afraid to show it. If you need help with anything, just say the word and they’ll come running.
You’ll have more fun than you ever thought possible: Baby Bathwater isn’t your typical stuffy networking event. With events on an Island, in the mountains, heli-skiing, and river rafting, you’ll have a blast while building valuable relationships. And who knows, you might even meet your future business partner, best friend, or significant other. Anything is possible at The Baby Bathwater Institute.
We understand that being an entrepreneur can be a lonely journey, which is why we’ve created a community that emphasizes authentic connections and emotional support. At Baby Bathwater, you’ll be surrounded by like-minded individuals who share your experiences and challenges. Through our events and ongoing membership community, you’ll form friendships and connections that provide the understanding, empathy, and encouragement you need to thrive.
The ideal fit for the Baby Bathwater community is a company founder with a success story built on following their instincts, grit, and creativity. They come from various backgrounds and financial levels of success, and typically have a business ranging from 7 to 9 figures. These individuals didn’t necessarily follow traditional career paths, often facing doubts from others, but have proven their resilience and passion for creating. They value genuine connections and understand that status games don’t lead to happiness. With a thirst for life and a commitment to enjoying the journey, our members embrace the entrepreneurial roller coaster and prioritize support, camaraderie, and good times within the Baby Bathwater community.
Has been featured on numerous media outlets such as Dr. Oz, Bloomberg, WSJ, Entrepreneur, and Women's Health
