Privacy Policy

Effective date: March 10, 2023
Last updated: June 26, 2026

Baby Bathwater Institute (“BBI,” “we,” “us,” or “our”) operates babybathwater.com and the membership, events, and services connected to it. This policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to website visitors, newsletter subscribers, event attendees, membership applicants, and members. Member-only platforms and specific events may have supplemental terms, which we will provide when they apply.

If anything here is unclear, contact us at [email protected] and a person will answer.

1. Information We Collect

Information you give us directly

Contact details: name, email address, phone number, mailing address, and company information when you fill out a form, subscribe, apply, or register for an event.
Application information: details about you and your business that help us evaluate fit, such as your role, company, revenue range, references, and what you are looking for in a peer community.
Event information: registration details, travel and lodging preferences, dietary needs, emergency contacts, and similar logistics.
Payment information: payments are processed by Stripe. Card and bank details go directly to Stripe and we do not store them. Stripe’s privacy policy is available at stripe.com/privacy.
Communications: emails, text messages, form submissions, survey responses, and anything else you send us.

Information we collect automatically

Usage data: IP address, browser and device type, pages visited, time spent, and referring pages.
Cookies and similar technologies, described in Section 3.

Information from other sources

Referrals: if a member or referral partner introduces you to us, they may share your name and contact information.
Publicly available business information we review as part of the membership application process.

2. How We Use Information

To operate the website, membership, and events.
To review applications and make introductions between members. Connecting the right people is the core of what we do, and we use the information members and applicants share with us to do it well.
To process payments and manage accounts.
To send transactional messages such as receipts, event logistics, account notices, and policy updates.
To send marketing emails and text messages, with your consent or as otherwise permitted, which you can stop at any time (Sections 4 and 5).
To administer our referral partner program, including using tracking links and confirming limited information (such as whether a referred person applied or joined) for commission purposes.
To understand how the website is used and improve it.
For security, fraud prevention, and legal compliance.

3. Cookies, Analytics, and Advertising

We use cookies and similar technologies for four purposes: to make the site work (essential), to remember your preferences, to understand how the site is used (analytics), and to measure and deliver advertising.

Our current providers include:

HubSpot: our customer relationship management and email platform. HubSpot tracking code and analytics help us understand how visitors interact with our site and connect that activity to forms you submit.
Google Analytics (GA4): site analytics that report how visitors find and use the site. You can opt out using Google’s browser add-on at tools.google.com/dlpage/gaoptout.
Google Ads: conversion measurement and remarketing.
Meta (Facebook/Instagram) Pixel: conversion measurement and remarketing.
LinkedIn Insight Tag: conversion measurement and remarketing.
Hotjar and Microsoft Clarity: site analytics tools that help us understand how visitors use pages, including interactions such as clicks, scrolling, and mouse movement.

We may add or change providers from time to time. The categories above will stay accurate, and we will update this list when the changes are material.

Your choices. You can control cookies through your browser settings. You can opt out of interest-based advertising through Google Ads Settings (adssettings.google.com), Meta Ad Preferences, LinkedIn ad settings, and industry tools at optout.aboutads.info and optout.networkadvertising.org. Hotjar offers an opt-out at hotjar.com/policies/do-not-track. If your browser sends a recognized universal opt-out signal such as Global Privacy Control, we treat it as a request to opt out of targeted advertising where applicable law requires.

On “selling” data. We do not sell personal information for money. Like most websites, we use advertising and analytics partners as described above, and some state privacy laws describe that kind of disclosure as “sharing” or use it to define “targeted advertising.” You can opt out as described in this section and in Section 8.

4. Email Communications

We send two kinds of email. Marketing emails (newsletters, event announcements, membership information) include an unsubscribe link in every message, and unsubscribing takes effect promptly. Transactional emails (receipts, event logistics, account and policy notices) relate to your relationship with us and will continue as long as that relationship does.

5. Text Messaging (SMS)

We send text messages only to people who have provided their mobile number and agreed to be contacted by text, or where otherwise permitted by law. We send these messages through Textline, our text messaging platform, which operates alongside HubSpot. Consent to receive text messages is not a condition of purchase or membership. Message frequency varies. Message and data rates may apply.

You can opt out of text messages at any time by replying STOP to any message from us, or by contacting us at [email protected]. Reply HELP for assistance. We honor opt-out requests promptly.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All sharing described elsewhere in this policy excludes text messaging originator opt-in data and consent. That information will not be shared with any third parties.

6. Call Recording and Meeting Notes

Some video or phone calls, such as membership interviews, onboarding calls, or partner calls, may be recorded or transcribed using meeting tools such as Fathom. When a call is being recorded or transcribed, you will be informed at or before the start of the call and can ask not to be recorded. We use recordings and transcripts to keep accurate records and serve members well.

7. How We Share Information

Service providers. Companies that help us operate, including HubSpot (CRM and email), Textline (text messaging), Stripe (payments), Google, Meta, LinkedIn, Hotjar, and Microsoft (analytics and advertising as described in Section 3), Fathom (meeting transcription), website hosting providers, and event operations vendors. These providers may only use personal information to provide services to us.
Within the community. If you become a member, profile information you provide (such as your name, company, photo, and bio) is visible to other members through our private member platform.
Referral partners. If a referral partner introduced you, we may confirm limited information with them, such as whether you applied or joined, to administer partner commissions.
Legal and safety. We may disclose information to comply with law, respond to lawful requests, enforce our terms, or protect the rights, property, or safety of BBI, our members, or others.
Corporate transactions. If BBI is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We will provide notice if that happens.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

8. Your Rights and Choices

You can ask us to access, correct, or delete your personal information regardless of where you live. Contact us at [email protected] or through babybathwater.com/contact. We may need to verify your identity before fulfilling a request, and we will respond within the time required by applicable law (and otherwise within 45 days).

US state residents. Depending on your state, you may have statutory rights to access, correct, delete, and obtain a copy of your personal data, to opt out of targeted advertising, and to appeal a decision on your request. To exercise any of these, use the contact methods above. To opt out of targeted advertising, use the tools in Section 3 or send a universal opt-out signal such as Global Privacy Control.

European Economic Area and United Kingdom residents. We process personal data on the following legal bases: performance of a contract (membership and events), consent (marketing communications), legitimate interests (operating and improving our services, security), and legal obligations. You have the rights of access, rectification, erasure, restriction, objection, and data portability, and the right to withdraw consent at any time without affecting prior processing. You also have the right to lodge a complaint with your local supervisory authority.

9. Data Retention

We keep personal information for as long as you have a relationship with us (as a subscriber, applicant, member, or attendee) and as long afterward as needed to meet legal, accounting, or dispute resolution obligations. Marketing contact information is kept until you unsubscribe or ask us to delete it. When information is no longer needed, we delete or de-identify it.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including access controls and reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children

Our website and services are not directed to anyone under 18, and we do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it. If you believe a minor has provided us information, contact us at [email protected].

12. International Transfers

We are based in the United States and process information here. If you access our services from outside the US, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. For EEA and UK residents, we rely on appropriate safeguards for these transfers as required by law.

13. Changes to This Policy

We may update this policy from time to time. We will post the updated version on this page and revise the “Last updated” date. For material changes, we will provide notice by email or a prominent notice on the website before the change takes effect.

14. Contact Us

Baby Bathwater Institute
1120 1/2 Pine Street, Boulder, CO 80302
[email protected]
babybathwater.com/contact