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Events Done Different on Purpose

You know this story. The corporate hotel, the sponsor booths, the canned talks. That’s not how real founders build the business or the life they want, but you keep going back for the people. So we built the thing that didn’t exist, the people you need to meet, in the environments you deserve.

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We Built This For Ourselves

We ran the same cycle you’re running. The flights we didn’t want to take, the rooms full of pitches, the talks built to sell us something. We kept going for the one or two people who made it worth it, then got tired of digging for them. So in 2014 we built the room we always wanted. It worked, and we’ve been doing it ever since.

Since

2014

50+

In-person events

2,000+

Event Alumni

It Worked

  • Esther Perel
    ★★★★★

    The perfect mix of top experts, a down to earth community of thinkers and doers. Hollis and the Baby Bathwater team know that the best events combine great content and great people.

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    Esther Perel

    NYT Bestselling Author

  • Kevin Dahlstrom
    ★★★★★

    I tried all the peer groups, masterminds, and retreats and nothing else comes close to Baby Bathwater in terms of quality and diversity of people, it's hundreds of the most interesting people you'll ever meet. The events are also unique, incredibly fun.

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    Kevin Dahlstrom

    Four-Time Founder & Three-Time Public-Company CMO

  • Niraj Shah
    ★★★★★

    6.5 years, tens of thousands of dollars spent, and I've lost count of how many events. This group has cracked the code for bringing together kind hearted humans who are also good at business, and throwing them into world-class events where they can relax, learn and grow together. BBI has changed my life.

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    Niraj Shah

    Founder, DKZ Equity

  • Chas Smith
    ★★★★★

    This is the only event I won't miss throughout the year. These are my people, and it's like the high tide that raises all ships. You just don't find this anywhere else.

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    Chas Smith

    Founder, Paleovalley

Flagships, the Formula

More than a decade of dialing it in. Minimum standard is wow.

Every event is a full venue takeover. Wherever we go, we build our own campus, and it’s just us. So whoever you end up next to, on the boat, at dinner, in the sauna, at the gym at 7am, is someone we vetted and wanted there for the same reason you are. No badges, no strangers, no tiers, no VIP room. There’s no telling the founder with multiple exits from the founder who just broke into seven figures, and that’s the point. Everyone’s there for the same reason, who they are and what they built. There’s something to learn from everyone, and the structure, or lack thereof, makes it possible.

At a Flagship, the days are yours to choose your own adventure. Rejuvenate in the wellness. Stay up laughing till sunrise. Dance the night away. Sleep in, or soak up the content through the sessions and one-on-ones we set up. Most events use gurus and content to sell spots. We build the content off the needs of our guests, from folks in the trenches. We get to run them this way because the events were never the profit center. We’re a community business first, and you need people to show up in real life to build real relationships that can’t be done virtually. These are people with a lot of demand on their time, so we damn well better make it worth it if we want them to come back. Dr. Seuss made a point in The Lorax about biggering and biggering versus bettering and bettering, and we made it a core value. More than a decade in, the only goal each time is to do it better than the last.

Upcoming Flagships

The full BBI experience. Iconic destinations. A few times per year.

Flagships are our signature gatherings. Three to four days in places like Napa, Portugal, Costa Rica, or Hilton Head. High-quality programming mixed with world-class experiences. Entrepreneurs who already know each other from The Tub, deepening relationships in person. Members get priority access. Guests can apply to attend as their introduction to the community.

boulder banner
icon Boulder, CO

2026 Boulder Sold Out

icon August 17 – 20, 2026

Our summer Flagship, back home in Boulder. Mountain mornings, slow dinners, and conversations that stick with you long after you fly out.

UPDATE: This official all-inclusive event is SOLD OUT. Our larger Flagship events occasionally have a few last-minute cancellations, so if you would like to get on the waitlist for this event we welcome you to apply below.

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icon Burnet, TX

2026 Texas

icon November 9 – 12, 2026

Back to where it all started. Farm-to- table eats, mountain views, hometown experience.

Cabo Large Photo
icon Cabo San Lucas, Mexico

2027 Cabo

icon March 1 – 4, 2027

Our eighth trip back to Cabo, because it’s just that good. Beachfront mornings, live music in the sand, the Sea of Cortez out front.

New Here?

Many members got their start with a single Flagship. Come to one, meet the room, then decide if you want the rest.

Apply as a Guest
this is not a conference

Not a Conference, a Campus

We build our own campus, so we get to throw out the parts nobody likes.

No pitching We farm, we don't hunt
No syllabus Choose your own adventure
No status games No ego
No open registration Everyone vetted on the same criteria

Don’t Take It From Us

The events draw a specific kind of person. Here’s what they say after showing up.

We were out wakesurfing yesterday with a boat full of great people, and everybody was teaching and helping each other. And then we came back, broke bread, had an amazing dinner together, listened to music performances, and had more talks and dialogues.

Jamie Wheal

Jamie Wheal

Founder, Flow Genome Project

I’ve been to events with amazing people, a lot of them famous. But I’ve never been to an event with so many high-level players who were actually nice and giving. I’m wary of masterminds where you pay for the privilege of having your ego stroked by a semi-random assortment of wantrepreneurs.

John Durant

John Durant

Founder, Wild Ventures

I’ve been to more events than I can count which was why attending Hollis’ and Michael’s event was such a surprise. I can’t think of a time when I attended an event that comes even close to achieving this unique blend of truly stunning content, value-aligned influencers and raw beauty. This event is good for business and it’s good for the heart.

Gunnar Lovelace

Gunnar Lovelace

Founder, Thrive Market

Baby Bathwater is a community of exceptional people who also happen to be world-changing entrepreneurs. Highly curated events that challenge you (and your liver) and let you form friendships and business relationships.

Katie Wells

Katie Wells

Founder, Wellness Mama

Everyone here is accomplished, driven, intellectually stimulating, kind and understands that even though we run businesses… we’re animals.

Bert Jacobs

Bert Jacobs

Co-Founder, Life is Good

A lot of people get into events by just writing a check. This is very different from that. So there’s really no assholes or jerks here. It’s just a laid back group of people doing some really, really big things.

Curt Maly

Curt Maly

Co-Founder, Black Box Social Media

We all help one another without asking questions. No one really talks a lot about their successes, there’s no one that’s really flashy and yet you know underneath all of this everyone in the group is really impressive.

Mac Lackey

Mac Lackey

Founder, ExitDNA

BBI is an absolutely epic event. Epic people, epic learning, epic connections, all in an amazing place with better food than you’ll find anywhere.

Dave Asprey

Dave Asprey

Founder & CEO, Bulletproof

Love it, love them, a great group. If you know, then… you know.

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Tucker Max

Co-Founder, Scribe Media