Jacqueline is a brand strategy expert who started her consultancy called BrandCrudo 6 years ago to specialize in positioning for businesses navigating change. Her DNA Method quickly identifies a brand’s distinct position while exposing the category’s weakness, ensuring companies outmanuever their competition. This method has become an essential practice for post-M&A, when companies need to quickly find a combined value proposition in the first 100 days. As the creator of the Anti-Focus Group, Jacqueline also offers a fresh take on stale qualitative research, helping B2B executives gain actionable insights that traditional methods often miss.

Anti-Focus Group Dinners create an environment where guests remove their professional armor and honest conversations can begin. AFG Dinners are designed for C-level leaders seeking to gain a competitive edge through unconventional insights to inform their long-term strategies and decision-making.

All in all, Jacqueline is proud to call herself a student of life and true strategy geek – always searching for new perspectives from smart people and finding new ways to add value to her clients. It doesn’t feel like work when you love what you do.

Jacqueline currently resides in Fairfield, CT with her wife Diane and awesome step-kids Colin and Jillian.