Prior to starting her marketing consultancy BrandCrudo, Jacqueline sat at the helm of an ad agency, Story Worldwide, as the Head of Strategy, sharpening their brand storytelling discipline for over a decade.

Today, her consultancy BrandCrudo, focuses specifically on positioning and repositioning for companies. Jacqueline’s superpower lies in her capacity to untangle complex messaging and find an own-able truth to underpin a brand strategy.

Jacqueline’s trademark approach rooted in a brand’s DNA, uncovers new dimensions and unique positioning – helping companies outmaneuver their competition.