Laurel’s expertise lies in understanding the dynamics of consumer-brand interactions that lead to increased loyalty and sales. As the founder and CEO of Aha! Marketing, a prominent consumer engagement and sampling firm, she is driven by the goal of generating long-term value for brands by connecting them with potential customers who may not have otherwise made a purchase. Aha achieves this by placing product samples, promotional messages, and offers directly into the hands of consumers through reliable channels such as fitness centers, medical offices, and schools. By doing so, Aha creates marketing momentum precisely when it matters most, expediting the transition of consumers from unawareness to preference in the most efficient manner possible.