Home » Members » Matthew Barnes

Member Since: 2020


Co-Founder, laef

I am a hardworking problem-solver with a fervent personality and unquenchable thirst for adventure.

I find balance through my artistic passions and love for extreme sports.

During my pursuit of a masters degree in Engineering, I found myself lost—separated from the “da Vinci” style problem solving that fueled me. It was then that I decided to take the leap to a full-time position as Creative Director at Know Obstacles Apparel.

As Creative Director, I had the opportunity to guide the creative vision of the company, developing a strong brand identity within the growing market. I led numerous campaigns and was intimately involved in the development and launch of each new product collection.

As Senior Manager of User Experience and Analytics, I had the opportunity to own customer experience and conversion for one of the largest outdoor retailer eCommerce sites, building cross-functional teams across IT, Marketing, Design, and Buy departments and achieving multi-million dollar wins.

As Partner of a custom software development company, I have had the opportunity to dive deep into clients’ business needs—collaborating to map user journeys, assess opportunities to drive maximum value, and lead multi-national teams of developers and designers to execute vision and technical specification.

I am also growing my consulting business—providing creative solutions in the areas of design, conversion rate optimization, analytics and eCommerce for business looking to grow in the increasingly competitive, digital world.

A parkour athlete for over 10 years, I also started a local business teaching the art of movement to high school and college students. My teammates and I are thankful to be able to give back to our community—providing a place for the next generation of athletes to safely learn the art that has given so much to us.

The truth is, when I love something, I give it everything I have to offer. My passions fill my “free time” and I wouldn’t have it any other way. I have been married for nearly 10 years now, and I could not have achieved where I am now, without the help, love and support of my wife Megan.