For about ten years, Mitchel van Duuren has been involved in the health of thousands of people on the internet. First as owner of one of the largest protein shops in the Netherlands – – but since the discovery of Paleo, he sold this company (protein powder is not Paleo) and he started to focus on spreading the “Paleo virus” as much as possible.

Mitchel started this website at the end of 2012 when he had an enormous result with Paleo himself, both in terms of energy and reaching his ideal body. And so he wants to share this information as much as possible.

With about 1,000,000 people who have diabetes and 60% of the Dutch population being overweight, this is really necessary in his opinion. His goal is to get 100,000 people on to Paleo in the Netherlands. Furthermore, Mitchel is building the world’s best meal planning application.